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FROM THE CINEMAS TO YOUR HOME BARBIE EDITION

ON AIR PROMO TOOLKIT



The Client
HBO-MAX, is the Latin American streaming platform that bundles all of HBO together. It is a proprietary unit of Warner Bros. Discovery Global Streaming & Interactive Entertainment, a division of Warner Bros. Discovery (WBD), and it airs as Max in several different regions across the globe.

The Brief
The main franchise of HBO-Max Latam: Del cine a tu casa (From the Cinemas to Your Home), is the space that offers the biggest Warner Media movies only 45 days after the cinemas. As we have created the original On Air Promo Toolkit, we were asked to create the Barbie version to promote the premiere of the movie.​​​​​​​

The Challenge
It was fun to add to this promo kit the aesthetics, glamour, spark and pinkness of the blockbuster movie of 2023. We found that the original Promo Toolkit was morphologically flexible enough to flow seamlessly between a short word like "house" to the phrase "mojo dojo casa house". Definitely good Kenergy!
 




El cliente
HBO-MAX, es la plataforma de streaming para Latinoamérica que agrupa todo HBO. Es propiedad de Warner Bros. Discovery Global Streaming & Interactive Entertainment, una división de Warner Bros. Discovery (WBD), y se conoce como Max en diferentes regiones del mundo.

El desafío
La franquicia principal de HBO-Max Latam: Del cine a tu casa, es el espacio que ofrece las películas más grandes de Warner Media sólo 45 días después de los cines. Como ya habíamos creado el On Air Promo Toolkit original, nos pidieron crear la versión Barbie para promocionar el estreno de la película.

El enfoque de Flopicco
Fue divertido añadir a este kit promocional la estética, el glamour, la chispa y el color rosa de la taquillera película de 2023. Descubrimos que el Promo Toolkit original era lo suficientemente flexible morfológicamente como para fluir sin problemas entre una palabra corta como "casa" y la frase "mojo dojo casa house". Sin duda, great Kenergy!




CREDITS

CLIENT
HBO-Max Latam / Warner Bros Discovery


CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino,
Alejandro Guatelli, Martín Polech & Emiliano Agnetti.​​​​​​​



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