U N I T E D  S T A T E S  ·  F L O P I C C O  S T U D I O  +  H B O - M A X  L A T A M  /  W A R N E R  M E D I A   ·  2 0 2 2



DEL CINE A TU CASA
ON AIR PROMO TOOLKIT



On Air Promo Toolkit for the main franchise of HBO-Max Latam: Del cine a tu casa, the space that offers Warner Media's greatest movie premieres only 45 days after the cinemas.​​​​​​​

The Latin American division of HBO-Max also works with the Brazilian market and the Spanish-speaking segment of the US, that is why this was a multilingual project, being Do cinema para sua casa the Brazilian version and From the Cinemas to Your Home the English one.
​​​​​​​



Flopicco Studio created a brand system that is both consistent with the HBO-Max identity but it also provides a new array of elements that deliver flexibility and dynamism. This toolkit included logos, animations and key arts to be used On-Air, Off-Air and Digitally

Setting the "play" icon in motion was our starting point for the animation, and as the same time, an invitation for the audience to hit HBO's iconic play button.




CREDITS

CLIENT
HBO-Max Latam / Warner Media International 

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino,
Alejandro Guatelli, Martín Polech, Daniela Pasasporo & Ana Laya​​​​​​​




🖤
#GoWithTheFlopicco​​​​​​​​​​​​​​

You may also like

FROM THE CINEMAS TO YOUR HOME BARBIE EDITION
Branding, Motion Graphics
RAI RAGAZZI BOOKLET
Graphic Design, Editorial Design, Branding
DMAX SOCIAL DIGITAL PACKAGING
Graphic Design, Branding, Art Direction
SKY 20 ANNI
Flopicco Design Studio was in charge of giving a happy and festive identity to the 20 years anniversary of Sky Italia.
Graphic Design, Branding, Art Direction
NAT GEO LOGO AND LABELS GUIDELINES
Flopicco Studio studied the identity usage of National Geographic's logo in all kinds of apparel items and their labels to then create a complete set of guidelines. This rules were compiled in a manual that anyone all over the world can consult to find out all the authorised uses of the National Geographic logo. 
Branding, Fashion Design, Label Design
FESTIVAL DI SANREMO 2023
Lodo design, key arts and logo animation for Sanremo 2023, the most important music festival of Italy.
Graphic Design, Branding, Art Direction
SULLE TRACE DELL'ORSO
Graphic Design, Branding, Motion Graphics
Eurovision 2022: The Sound of Beauty
"One of the most highly anticipated aspects of any Eurovision Song Contest is the visual identity and how that ties in with the Host City and the show they want to deliver"
Branding, Art Direction, Motion Graphics
ARENA SUZUKI '60 '70 '80
Advertising, Motion Graphics, Art Direction
+SBT POP BRAND SYSTEM
+SBT POP is channel that is an ode to a "pop lifestyle", a casual approach to the simple pleasures we enjoy in our everyday lives: Eating, listening music and having fun watching our favourite shows with our besties.
Graphic Design, Illustration, Branding
Back to Top