I T A L Y   ·   F L O P I C C O  S T U D I O   +   T B W A  \  I T A L I A   ·  E N I   G A S   E   L U C E  /  P L E N I T U D E   ·   2 0 2 3



ENILIVE
BRAND SYSTEM



The Client
In 2022, Eni, the Italian energy multinational, began a profound process of evolution towards energy transition and decarbonization. A strategy that includes the use of clean energy sources, the development of sustainable mobility alternatives, and innovative products, services and experiences. From this turning point, the Plenitude, Enilive and Versalis brands were born or transformed.

The Brief
Alongside TBWA \ Italia, Flopicco Studio was in charge of the branding system for Eni and of the Plenitude, Enilive and Versalis brands. Enilive is the group's brand that "leads the transformation of the world of mobility". This brand wants to "imagine the future and shape it" through a wide range of services in areas ranging from the production of biomethane, to the distribution and sale of fuel through the Enilive stations with their respective restaurant offer, and even car sharing with Enjoy.

The Flopicco Approach
The logo follows the key guidelines of the Plenitude branding system (the first of the brands developed) by using the same morphological approach, while at the same time conveying an independent message. In this case, the six-legged dog remains central and identifiable, but the icon that replaces the flame represents a "turning point," a path towards the transition to sustainable, "living" mobility, flexible and innovative. The gradient of blues, in addition to symbolizing purer air and less polluted skies, is harmonious with the rest of the brands (see Plenitude and Versalis).​​​​​​​




El Cliente
Eni, la multinacional italiana de la energía, inició en 2022 un profundo proceso de evolución hacia la transición energética y la descarbonización. Una estrategia que incluye el aprovechamiento de fuentes de energía limpias, el desarrollo de alternativas de movilidad sostenible, y de productos, servicios y experiencias innovadores. A partir de este punto de inflexión, nacieron o se transformaron las marcas Plenitude, Enilive y Versalis.

El briefing
Junto a TBWA \ Italia, Flopicco Studio se encargó del sistema de branding de Eni y de las marcas Plenitude, Enilive y Versalis. Enilive es la marca del grupo que "lidera la transformación del mundo de la movilidad". Esta marca quiere "imaginar el futuro y darle forma" a través de una amplia gama de servicios en áreas que van desde la producción de biometano, a la distribución y venta de combustible a través de las estaciones Enilive con su respectiva oferta de restauración, e incluso el car sharing con Enjoy.

El enfoque de Flopicco
El logotipo sigue las directrices clave del sistema de marca Plenitude (la primera de las marcas desarrolladas) utilizando el mismo enfoque morfológico, al tiempo que transmite un mensaje independiente. En este caso, el perro de seis patas sigue siendo central e identificable, pero el icono que sustituye a la llama representa un "punto de inflexión", un camino hacia la transición a una movilidad sostenible, "viva", flexible e innovadora. El degradado de azules, además de simbolizar un aire más puro y un cielo menos contaminado, armoniza con el resto de las marcas (véase Plenitude y Versalis).​​​​​​​
CREDITS

CLIENT
TBWA \ Italia

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Natalia Bellagio, Alejandro Guatelli, Emiliano Agnetti, 
Fernando Vallejos, Pablo Camino & Martín Polech.


🖤

You may also like

DMAX'S VIDEOGAME HUNTERS
Anchored in the basic elements of DMAX (composition, typography, animation signature), we searched for a visual language that would take us into the world of video games to reflect the retro/lively vibe of the show. Both the custom graphic elements and the fluorescent colour palette are inspired by classic console video games.
Graphic Design, Branding
DISNEY CHANNEL EMEA BACK TO SCHOOL
A revamp of the iconic identity elements of the Disney Channel image, with a school theme and a new palette of neon pastels.
Graphic Design, Motion Graphics, Logo Design
BURGER KING FIERY PERKS
Flopicco Studio was tasked with creating custom perks that would not only entice Burger King fans, but also embody the fiery spirit of the new menu itself.
Graphic Design, Product Design, Advertising
Rai Sport Brand Identity
Branding, Motion Graphics, Art Direction
BURGER KING'S ROYAL PERKS
Royal Perks is Burger King's loyalty program, it aims to reward BK’s customers with perks ranging from rewards, early access to offers and cool merch. Flopicco Design Studio was tasked with developing an apparel collection, unisex, fun and easy to produce.
Art Direction, Branding, Graphic Design
CINECANAL STAR WARS
Exciting brand domination exercise to celebrate the premiere of The Rise of Skywalker in Cinecanal.
Motion Graphics, Branding, Visual Effects
DMAX Incredibile ma vero · ON AIR PACKAGE
Graphic Design, Motion Graphics, Branding
RAI SANREMO GIOVANI 2023
Visual identity and logo design for Sanremo Giovanni 2023.
Branding, Logo Design, Graphic Design
DFL KEY VISUALS 2022
Art Direction, Graphic Design, Branding
RAI RAGAZZI BOOKLET
Graphic Design, Editorial Design, Branding
Back to Top