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ENILIVE
BRAND SYSTEM



The Client
In 2022, Eni, the Italian energy multinational, began a profound process of evolution towards energy transition and decarbonization. A strategy that includes the use of clean energy sources, the development of sustainable mobility alternatives, and innovative products, services and experiences. From this turning point, the Plenitude, Enilive and Versalis brands were born or transformed.

The Brief
Alongside TBWA \ Italia, Flopicco Studio was in charge of the branding system for Eni and of the Plenitude, Enilive and Versalis brands. Enilive is the group's brand that "leads the transformation of the world of mobility". This brand wants to "imagine the future and shape it" through a wide range of services in areas ranging from the production of biomethane, to the distribution and sale of fuel through the Enilive stations with their respective restaurant offer, and even car sharing with Enjoy.

The Flopicco Approach
The logo follows the key guidelines of the Plenitude branding system (the first of the brands developed) by using the same morphological approach, while at the same time conveying an independent message. In this case, the six-legged dog remains central and identifiable, but the icon that replaces the flame represents a "turning point," a path towards the transition to sustainable, "living" mobility, flexible and innovative. The gradient of blues, in addition to symbolizing purer air and less polluted skies, is harmonious with the rest of the brands (see Plenitude and Versalis).​​​​​​​




El Cliente
Eni, la multinacional italiana de la energía, inició en 2022 un profundo proceso de evolución hacia la transición energética y la descarbonización. Una estrategia que incluye el aprovechamiento de fuentes de energía limpias, el desarrollo de alternativas de movilidad sostenible, y de productos, servicios y experiencias innovadores. A partir de este punto de inflexión, nacieron o se transformaron las marcas Plenitude, Enilive y Versalis.

El briefing
Junto a TBWA \ Italia, Flopicco Studio se encargó del sistema de branding de Eni y de las marcas Plenitude, Enilive y Versalis. Enilive es la marca del grupo que "lidera la transformación del mundo de la movilidad". Esta marca quiere "imaginar el futuro y darle forma" a través de una amplia gama de servicios en áreas que van desde la producción de biometano, a la distribución y venta de combustible a través de las estaciones Enilive con su respectiva oferta de restauración, e incluso el car sharing con Enjoy.

El enfoque de Flopicco
El logotipo sigue las directrices clave del sistema de marca Plenitude (la primera de las marcas desarrolladas) utilizando el mismo enfoque morfológico, al tiempo que transmite un mensaje independiente. En este caso, el perro de seis patas sigue siendo central e identificable, pero el icono que sustituye a la llama representa un "punto de inflexión", un camino hacia la transición a una movilidad sostenible, "viva", flexible e innovadora. El degradado de azules, además de simbolizar un aire más puro y un cielo menos contaminado, armoniza con el resto de las marcas (véase Plenitude y Versalis).​​​​​​​
CREDITS

CLIENT
TBWA \ Italia

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Natalia Bellagio, Alejandro Guatelli, Emiliano Agnetti, 
Fernando Vallejos, Pablo Camino & Martín Polech.


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