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BURGER KING FIERY PERKS
LICENCING & MERCHANDISING



The Client
Burger King is an American-based multinational chain of hamburger fast food restaurant Royal Perks is Burger King's loyalty program, it aims to reward BK's customers with perks ranging from in-store rewards to early access to offers and cool merch.

The Challenge
With the launch of the Fiery Menu, Burger King set out to wow heat-seekers nationwide with an array of bold new items, from spicy nuggets to the Ghost Pepper Whopper. To support the campaign, Burger King needed a unique line of perks that would capture the excitement and intensity of these limited-time offerings. Flopicco Studio was tasked with creating custom items that would not only entice Burger King fans, but also embody the fiery spirit of the menu itself.

The Flopicco Studio Approach
To complement the hot new menu, we created the exclusive "Fiery Brigade Badge" as the signature symbol for the campaign. Inspired by fire departments, we make a. playful badge using edgy flames, bold typography and grill-like textures. This approach highlighted Burger King's fearless approach to spice while celebrating those brave enough to take on the heat.




El cliente
Burger King es una cadena multinacional estadounidense de restaurantes de comida rápida a base de hamburguesas. Royal Perks es el programa de fidelización de Burger King, cuyo objetivo es recompensar a los clientes de BK con ventajas que van desde premios en la tienda hasta acceso anticipado a ofertas y merchandising.

El reto
Con el lanzamiento del Fiery Menu, Burger King se propuso sorprender a los amantes del picante con una serie de nuevos y atrevidos productos, desde nuggets picantes hasta el Ghost Pepper Whopper. Para apoyar la campaña, Burger King necesitaba una línea única de productos que captara la emoción y la intensidad de estas ofertas por tiempo limitado. Flopicco Studio recibió el encargo de crear productos personalizados que no sólo sedujeran a los fans de BK, sino que también encarnaran el espíritu ardiente del propio menú.

El enfoque de Flopicco Studio
Para complementar el nuevo menú, creamos la exclusiva «Fiery Brigade Badge» como elemento distintivo de la campaña. Inspirada en los cuerpos de bomberos, infundimos a la insignia un sentido de desafío lúdico mediante el uso de llamas energéticas, tipografía y texturas llamativas. Este concepto destaca la osada relación de Burger King con el picante y homenajea a los valientes que se atreven a desafiar las llamas.​​​​​​​



CREDITS

CLIENT
Burger King


CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Pablo Camino, Martín Polech y Emiliano Agnetti.


🤎
#GoWithTheFlopicco​​​​​​​​​​​​​​

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