I T A L Y  ·  F L O P I C C O  S T U D I O  +  D M A X   ·  2 0 2 2


THE SOCIAL ESSENCE OF
THE DMAX MAN
DIGITAL PACKAGING



The client
DMAX Italia is a thematic network television, owned by Warner Bros. It is the first factual entertainment channel dedicated to the Italian male audience. They promise their audience to experience a number of extremen adventures from their sofa.

The challenge
DMAX Italia's social media outlets heavily relied in the thematic branding of all their shows and even though all of these reflected the core values and identity signs of the channel's branding, the channel was missing a set of templates for generic contents and brand messages.

The Flopicco Studio Approach
We went back to the DMAX's basics (textures, colors, composition) to create a toolkit that highlighted the core principles of the channel's personality: dynamism, experimentation, action and reaction. The DMAX man loves making and breaking things, and this is characterised with visual allusions to concrete (a very manly) actions: welding, building, painting, waxing on and off (!)​​​​​​​




El cliente
DMAX Italia es una red de televisión propiedad de Warner Bros. Es el primer canal de entretenimiento dedicado a la audiencia masculina italiana. Prometen a su audiencia vivir una serie de aventuras extremas desde su sofá.

El reto
Los medios de comunicación social de DMAX Italia se basaron en gran medida en la marca temática de todos sus programas y, aunque todos estos reflejaban los valores fundamentales y los signos de identidad de la marca del canal, al canal le faltaba un conjunto de plantillas para contenidos genéricos y mensajes de marca.

La estrategia de Flopicco Studio
Volvimos a los conceptos básicos de DMAX para crear un conjunto de herramientas (texturas, colores, composición) que destacara los principios básicos de la personalidad del canal: dinamismo, experimentación, acción y reacción. Al hombre DMAX le encanta hacer (y romper cosas), y esto se caracteriza con alusiones visuales a una serie de acciones concretas y muy masculinas: soldar, construir, pintar, en incluso... pulir y encerar (!)



CREDITS

CLIENT
Chiara Cerutti · DMAX 

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Alejandro Guatelli, Daniela Parasporo, Pablo Camino, Martín Polech, Leandro Nicolosi, Matías Pastorini & Soledad Basigalup & Ana Laya
​​​​​​​


🖤
#GoWithTheFlopicco​​​​​​​

You may also like

DMAX I DEMONI DELLO SPORT
For Demoni dello Sport, Flopicco Studio created an identity that blends tabloid aesthetics with noir influences, highlighting the duality of fame and failure. To amplify the emotional weight of the series, a dramatic red was introduced into the black and white palette, creating a visual tension that reflects the complex reality of these fallen icons.
Graphic Design, Motion Graphics
72 ANIMALI PERICOLOSI
Branding, Motion Graphics, Advertising
Eurovision 2022: The Sound of Beauty
"One of the most highly anticipated aspects of any Eurovision Song Contest is the visual identity and how that ties in with the Host City and the show they want to deliver"
Branding, Art Direction, Motion Graphics
BURGER KING DIGITAL FOOTBALL KIT
Burger King, in collaboration with Coca-Cola, developed a gaming application that allowed players to customize their soccer helmets and jerseys. Flopicco was commissioned to create, model and animate these designs.
Graphic Design, Motion Graphics, 3D Modeling
HBO Go · A Universe of DC
Art Direction, Branding, Motion Graphics
DMAX ESPORTS
Promo package and toolkit created for DMAX Italia's e-Sports / Gaming section.
Branding, Graphic Design, Motion Graphics
Cine34 BRAND SYSTEM
Simple yet baroque, divine and mundane, essentially Italian, that's Cine34. Our studio was in charge of creating from scratch its brand system.
Graphic Design, Motion Graphics, Art Direction
SEA THE FUTURE BRAND IDENTITY
Sea the Future is a purpose driven brand that aims to protect and restore our ocean (with a little help from its friends). It is situated at the intersection of ocean conservation related institutions, NGOs and crowdfunding, it is both an ecological and a…
Art Direction, Branding, Graphic Design
BURGER KING FIERY PERKS
Flopicco Studio was tasked with creating custom perks that would not only entice Burger King fans, but also embody the fiery spirit of the new menu itself.
Graphic Design, Product Design, Advertising
+SBT POP BRAND SYSTEM
+SBT POP is channel that is an ode to a "pop lifestyle", a casual approach to the simple pleasures we enjoy in our everyday lives: Eating, listening music and having fun watching our favourite shows with our besties.
Graphic Design, Illustration, Branding
Back to Top