DMAX ESPORTS

DMAX ESPORTS

ON AIR TOOLKIT

DISCOVERY CHANNEL · ITALIA · 2019

If there's something that we have always loved are videogames. This is why we were very pleased and inspired for this project. Generating an uniquely DMAX identity for their eSports programming.

Using a bold palette and typeface, the rough textures of DMAX and combing them with native elements we manage to balance originality and the already well-known DMAX style.

Please let us know what do you think about it.

CREDITS

CLIENT

DMAX

CREATIVE DIRECTION, ART DIRECTION

AND GRAPHIC PRODUCTION

Flopicco Studio

Inhouse Team

Florencia Picco, Fernando Vallejos, Natalia Español, Pablo Camino,

Alejandro Guatelli, Martín Polech

🖤

#GoWithTheFlopicco

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