DMAX ESPORTS



DMAX ESPORTS
ON AIR TOOLKIT

DISCOVERY CHANNEL · ITALIA · 2019


If there's something that we have always loved are videogames. This is why we were very pleased and inspired for this project. Generating an uniquely DMAX identity for their eSports programming. 

Using a bold palette and typeface, the rough textures of DMAX and combing them with native elements we manage to balance originality and the already well-known DMAX style. 

Please let us know what do you think about it. 



 


CREDITS

CLIENT
DMAX 

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Español, Pablo Camino,
Alejandro Guatelli, Martín Polech



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