DMAX ESPORTS

DMAX ESPORTS

ON AIR TOOLKIT

DISCOVERY CHANNEL · ITALIA · 2019

If there's something that we have always loved are videogames. This is why we were very pleased and inspired for this project. Generating an uniquely DMAX identity for their eSports programming.

Using a bold palette and typeface, the rough textures of DMAX and combing them with native elements we manage to balance originality and the already well-known DMAX style.

Please let us know what do you think about it.

CREDITS

CLIENT

DMAX

CREATIVE DIRECTION, ART DIRECTION

AND GRAPHIC PRODUCTION

Flopicco Studio

Inhouse Team

Florencia Picco, Fernando Vallejos, Natalia Español, Pablo Camino,

Alejandro Guatelli, Martín Polech

🖤

#GoWithTheFlopicco

You may also like

Enilive Brand System

Logo design, Brand system and Brand Architecture for Eni's new sustainable mobility brand: Enilive.

Branding, Graphic Design, Logo Design

+SBT NOVELAS: BRAND SYSTEM

Inspired by the visual language of classic romance stories, we designed a playful set of icons that symbolize fragments of these stories, emotions, and convoluted plots. We worked with a palette of bold, contrasting colors: pink, blood orange, and dark green. These colors speak of passion and opposites attracting. The result is a brand system that celebrates the enduring love stories that keep audiences tuning in night after night.

Branding, Art Direction

Nat Geo Wild Rebranding

With this lovely grpahic package made for Nat Geo Wild we have just won a Silver Award for General Brand Design Package at Promax Europe.

Branding, Motion Graphics, Art Direction

FESTIVAL DI SANREMO 2024

Event branding for Sanremo 2024, the most important music festival of Italy.

Graphic Design, Branding, Art Direction

Football As It's Mean To Be

Bundesliga promises to become the world's most popular football league as they are football as it's meant to be... and in this seasonal trailer we aimed to made it very clear.

Branding, Editing, Advertising

CINECANAL BRAND SYSTEM

We have ideated, directed and produced the full visual identity of CineCanal, one of the most important Latin American subscription movie channel. On Air, Off Air, Print and everything in between.

Motion Graphics, Branding, Creative Direction

Like a Star is Nove's new talent show hosted by Amadeus, with Elio, Serena Brancale and Rosa Chemical acting as judges. Flopicco Studio was responsible for creating the show's visual identity and the motion toolkit for on-air use. The idea was to combine the look typically associated with talent shows with the glamour of Hollywood and stardom. Contestants will not only act like stars; they will be stars for one night. other and bring this concept to life.

Graphic Design, Branding, Motion Graphics

RAI PLAY BRAND SYSTEM

Playing with lights and textures that evoque both digital and physical supports, right there in the intersection of mediums, languages, supports, color temperatures, that was our focus while creating this distinctive -yet familiar- brand identity for Rai Play, Rai's streaming service.

Graphic Design, Branding, Art Direction

KARTOON CHANNEL BRAND IDENTITY

On Air and Off Air rebranding of Kartoon Channel, the preferred destination for families and kids looking for smart and meaningful fun.

Art Direction, Branding, Graphic Design

Nat Geo's Planet Possible

A space designed to inform, inspire and empower all of us to live more lightly and responsibly on the planet.

Graphic Design, Branding, Motion Graphics

↑Back to Top