ON AIR TOOLKIT
DISCOVERY CHANNEL · ITALIA · 2019
If there's something that we have always loved are videogames. This is why we were very pleased and inspired for this project. Generating an uniquely DMAX identity for their eSports programming.
Using a bold palette and typeface, the rough textures of DMAX and combing them with native elements we manage to balance originality and the already well-known DMAX style.
Please let us know what do you think about it.
CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Florencia Picco, Fernando Vallejos, Natalia Español, Pablo Camino,
Alejandro Guatelli, Martín Polech