NAT GEO LATAM BRAND REFRESH


National Geographic · Latin America · 2020



Back in 2018, National Geographic went under a rebranding process brilliantly executed by Gretel. They make it their mission to rethink a legacy brand for the modern age, and, as they say, they built a platform around Nat Geo's purpose to seek the unknown and they've come out with a simple yet encompassing tagline that became the center of the proposal: Further

Last year the Latin American chapter of National Geographic contacted us to come up with a new set of IDs, stings, bumpers and line ups that refresh the branding a bit and brought it closer to the Latin American audience, without losing the core idea, the feeling and the main elements of the global brand. And that's exactly what we did. 

Let us take you through our process.





We thought that the Gretel branding showed in a very clean, perfect way the National Geographic ethos, we wanted to add a little more of warmth and colour into the mix

We started by studying colour through photographic textures that are a powerful way to tell stories and to awaken emotions, and a way to connect directly to the cornerstone of National Geographic brand since the very beginning: photography.






We included a wide variety of textures in each colour set, from the familiar to the unexpected. This way, all the pieces suit the great variety of thematics and the great visual storytelling capacity of National Geographic. 

Our pieces are not related to a single part of the Earth, or to a distinct type of shows, they wanted to hold represent the variety of voices, approaches, points of view, which together create a great whole, a big picture

When people watch National Geographic channel they can experience an extract of our wonderful, diverse, exciting world through a color flash.



The motion language of National Geographic image created by Gretel is based in two basic elements all explorers should be familiar with: the index and mapping. Both playing an important part: to show the notion of a continuum and to illustrate the way bits of different data is combined in order to get a more complete picture.

These two elements are core to the brand and remain present in all the new pieces we created. ​​​​​​​​​​​​​​




This was truly a powerful and inspiring project and we enjoyed a lot the opportunity of working with the amazing material of both National Geographic and Gretel. 

Looking forward to reading your comments! 




CREDITS

CLIENT
Nat Geo Latin America

CREATIVE DIRECTION 
Flopicco Studio

ART DIRECTION
Flopicco Studio + Tercer Espacio​​​​​​​

GRAPHIC PRODUCTION
Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Español, Pablo Camino,
Alejandro Guatelli, Martín Polech




🖤








You may also like

CASA PIANO PICCOLO + CASA METRONIA BRANDING
In 2024, Casa Piano Piccolo expanded its offer in two ways: First, in addition to the delicious handcrafted extra virgin olive oil already known in the region, it began to offer delicious honey from the Gargano, also handcrafted. And second, the opening of a second location in Rome: Casa Metronia. The challenge for Flopicco Studio was to extend the flexible branding system we created for Casa Piano Piccolo, respecting its compositional essence based on the combination of simplicity, patience and attention to detail.
Graphic Design, Illustration, Branding
QUESTO STRANO MONDO TOOLKIT
Illustration, Branding, Motion Graphics
HBO-MAX: DEL CINE A TU CASA
Branding, Graphic Design, Advertising
MILLION DOLLAR WHOOPER CONTEST PERKS
Earlier this year, Burger King began searching for a new and delicious recipe for its most popular product, the Whooper. The quest was called the Million Dollar Whooper, and contestants were asked to create their ideal Whooper using edible ingredients .... of all kinds! Flopicco Studio was responsible for the perks that were created to help launch this amazing nationwide campaign on the beaches of California.
Graphic Design, Branding, Product Design
DISNEY CHANNEL EMEA 2022
Art Direction, Branding, Motion Graphics
NATIONAL GEOGRAPHIC STATIC DESIGN BEST PRACTICES
Nat Geo needed a practical, educational, and easy-to-use tool that summarized the basic design principles and graphic resources available for creating new off-air products that meet Nat Geo's brand criteria.
Branding, Editorial Design
RAI RAGAZZI BOOKLET
Graphic Design, Editorial Design, Branding
DISNEY CHANNEL LATIN AMERICA REBRAND
Graphic Design, Branding, Motion Graphics
Cine34 BRAND SYSTEM
Simple yet baroque, divine and mundane, essentially Italian, that's Cine34. Our studio was in charge of creating from scratch its brand system.
Graphic Design, Motion Graphics, Art Direction
SKY 20 ANNI
Flopicco Design Studio was in charge of giving a happy and festive identity to the 20 years anniversary of Sky Italia.
Graphic Design, Branding, Art Direction
Back to Top