U N I T E D  S T A T E S  ·  F L O P I C C O  S T U D I O  +  B U R G E R  K I N G   ·  2 0 2 4 



BURGER KING MELTS
LICENCING & MERCHANDISING



The Client
Burger King is an American-based multinational chain of hamburger fast food restaurant Royal Perks is Burger King's loyalty program, it aims to reward BK's customers with perks ranging from in-store rewards to early access to offers and cool merch.

The Challenge
Burger King Melts are iconic sandwiches that feature two slices of toasted bread topped with two flame-grilled Whopper Jr. Patties, American cheese, caramelized onions and Royal Sauce, and they have die-hard fans. As part of the Royal Perks program, Burger King wanted to reward those fans with the merchandise they deserve. That's why they approached Flopicco Studio.

The Flopicco Studio Approach
The design of the swag focused on the ingredients and the unique nature of the melted cheese, which was approached both geometrically and typographically. Also, the perfect companion for a melt couldn't be missing: Dr. Pepper, of course.




El cliente
Burger King es una cadena multinacional estadounidense de restaurantes de comida rápida a base de hamburguesas. Royal Perks es el programa de fidelización de Burger King, cuyo objetivo es recompensar a los clientes de BK con ventajas que van desde premios en la tienda hasta acceso anticipado a ofertas y merchandising.

El reto
Los Burger King Melts son sándwiches emblemáticos que llevan dos rebanadas de pan tostado cubiertas con dos hamburguesas Whopper Jr. a la parrilla, queso americano, cebolla caramelizada y salsa Royal, y tienen fans incondicionales. Como parte del programa Royal Perks, Burger King quería recompensar a esos fans con el merchandising que se merecen. Por eso se pusieron en contacto con Flopicco Studio.

El enfoque de Flopicco Studio
El diseño del swag se centró en los ingredientes y la naturaleza única del queso fundido, que se abordó tanto geométrica como tipográficamente. Además, no podía faltar el acompañante perfecto para un fundido: Dr. Pepper, por supuesto.


CREDITS
CLIENT
Burger King


CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Pablo Camino, Martín Polech y Emiliano Agnetti.


🤎
#GoWithTheFlopicco​​​​​​​​​​​​​​

You may also like

MILLION DOLLAR WHOOPER CONTEST PERKS
Earlier this year, Burger King began searching for a new and delicious recipe for its most popular product, the Whooper. The quest was called the Million Dollar Whooper, and contestants were asked to create their ideal Whooper using edible ingredients .... of all kinds! Flopicco Studio was responsible for the perks that were created to help launch this amazing nationwide campaign on the beaches of California.
Graphic Design, Branding, Product Design
Rai Sport Brand Identity
Branding, Motion Graphics, Art Direction
FIFA The Best Awards Ceremony
Motion Graphics, Branding
MOTION DESIGN FOR DMAX IDS
DMAX Italia's commissioned Flopicco Studio a series of seasonal and thematic idents to be aired during 2022 and 2023. Idents that reflected show categories as motor, construction, auction and nature, and also idents for special dates such as Halloween or …
Branding, Motion Graphics
Nat Geo Wild Rebranding
With this lovely grpahic package made for Nat Geo Wild we have just won a Silver Award for General Brand Design Package at Promax Europe. 
Branding, Motion Graphics, Art Direction
KARTOON CHANNEL BRAND IDENTITY
On Air and Off Air rebranding of Kartoon Channel, the preferred destination for families and kids looking for smart and meaningful fun.
Art Direction, Branding, Graphic Design
CASA PIANO PICCOLO BRANDING
The Piano Piccolo team relied on Flopicco Studio to turn an idea into a multi-purpose brand that reflects above all the value of contemplation as a source of inspiration for creation and the value of things made with care and attention.
Graphic Design, Branding, Packaging
SKY 20 ANNI
Flopicco Design Studio was in charge of giving a happy and festive identity to the 20 years anniversary of Sky Italia.
Graphic Design, Branding, Art Direction
NATIONAL GEOGRAPHIC STATIC DESIGN BEST PRACTICES
Nat Geo needed a practical, educational, and easy-to-use tool that summarized the basic design principles and graphic resources available for creating new off-air products that meet Nat Geo's brand criteria.
Branding, Editorial Design
DMAX ESPORTS
Promo package and toolkit created for DMAX Italia's e-Sports / Gaming section.
Branding, Graphic Design, Motion Graphics
Back to Top