HBO-MAX: GENERIC STICKER SET

U N I T E D S T A T E S · F L O P I C C O S T U D I O + H B O - M A X L A T A M / W A R N E R M E D I A · 2 0 2 2

STICKER SET

DIGITAL KIT

Flopicco Studio was commissioned a fun, distinctive and practical sticker set to enrich the digital communications of HBO-Max Latin America and Brazil that aims to position itself as a relevant technological/streaming platform in the region.

They requested stickers, both graphic and typographical (alerts, thematic, decorative, miscellaneous) in the three main languages used in Latin America: Spanish, Brazilian Portuguese and English.

We created the messages, decided on a retro illustration style with geometric shapes and the Ocr A Std Font, with a vibrant and fresh palette of magenta, cyan, yellow, three colors that harmonically coexist and stand out from the HBO-Max institutional violet. Our palette is limited to generate a clear identity.

All the stickers have a white border, emulating the physical ones and separating them from the image background on which they will be applied in HBO-Max's post, stories and reels. These are some of the 89 stickers that compose the set.

CREDITS

CLIENT

HBO-Max Latam / Warner Media International

CREATIVE DIRECTION, ART DIRECTION

AND GRAPHIC PRODUCTION

Flopicco Studio

Inhouse Team

Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino,

Alejandro Guatelli, Martín Polech, Daniela Parasporo & Ana Laya

With the collaboration of

Esteban Ibarra & Macarena Lateülade

from GUAPO./ Design Studio

🖤

#GoWithTheFlopicco

You may also like

BURGER KING DIGITAL FOOTBALL KIT

Burger King, in collaboration with Coca-Cola, developed a gaming application that allowed players to customize their soccer helmets and jerseys. Flopicco was commissioned to create, model and animate these designs.

Graphic Design, Motion Graphics, 3D Modeling

KARTOON CHANNEL BRAND IDENTITY

On Air and Off Air rebranding of Kartoon Channel, the preferred destination for families and kids looking for smart and meaningful fun.

Art Direction, Branding, Graphic Design

UNIPOL LIVE VIDEO

Editing, Branding, Motion Graphics

+SBT TVZYN STREAMING

TVZYN is SBT’s channel turning four in 2024—with over 3 billion views, 6 million YouTube subscribers, and a massive presence across TikTok and Instagram. Our challenge was to evolve the brand’s image while staying true to its eclectic spirit and wildly engaged audience.

Graphic Design, Branding

Eurovision 2022: The Sound of Beauty

"One of the most highly anticipated aspects of any Eurovision Song Contest is the visual identity and how that ties in with the Host City and the show they want to deliver"

Branding, Art Direction, Motion Graphics

Rai Sport Brand Identity

Branding, Motion Graphics, Art Direction

BURGER KING FIERY PERKS

Flopicco Studio was tasked with creating custom perks that would not only entice Burger King fans, but also embody the fiery spirit of the new menu itself.

Graphic Design, Product Design, Advertising

QUELLA PAZZA FATTORIA TOOLKIT

Branding, Motion Graphics, Graphic Design

DMAX I DEMONI DELLO SPORT

For Demoni dello Sport, Flopicco Studio created an identity that blends tabloid aesthetics with noir influences, highlighting the duality of fame and failure. To amplify the emotional weight of the series, a dramatic red was introduced into the black and white palette, creating a visual tension that reflects the complex reality of these fallen icons.

Graphic Design, Motion Graphics

RAI RAGAZZI BOOKLET

Graphic Design, Editorial Design, Branding

↑Back to Top