I T A L Y  ·  F L O P I C C O  S T U D I O  +  R A I   ·  2 0 1 9 



Rai Ragazzi's
PROGRAMMING CATALOGUE



The Client
Rai Ragazzi is an Italian production company based in Turin. It is owned and operated by Radiotelevisione Italiana, the national broadcasting company of Italy. The company produces shows for Rai's children channels: Rai Yoyo (toddlers) and Rai Gulp (pre-teens).

The Challenge
Flopicco Studio was commissioned the design of Rai Ragazzi's Programming Catalogue, a booklet to share these channels' distinctive editorial offer based on three keys: entertainment, education and social cohesion. 

The Flopicco Approach
Our objective was to make it look more like a story book or a kids magazine rather than a catalogue: bright, colorful, bold and featuring the characters of the channels' main shows. The visual development follows Rai Ragazzi branding (also created by Flopicco Studio).

 




El cliente
Rai Ragazzi es una productora italiana con sede en Turín. Es propiedad y está operado por Radiotelevisione Italiana, la empresa nacional de radiodifusión de Italia. La empresa produce programas para los canales infantiles de Rai: Rai Yoyo (niños pequeños) y Rai Gulp (preadolescentes).

El reto
Flopicco Studio recibió el encargo del diseño del Catálogo de Programación de Rai Ragazzi, un folleto para compartir la oferta editorial distintiva de estos canales basada en tres claves: entretenimiento, educación y cohesión social.

El enfoque Flopicco
Nuestro objetivo era que pareciera más un libro de cuentos o una revista para niños que un catálogo: brillante, colorido, audaz y con los personajes de los programas principales de los canales. El desarrollo visual sigue la marca Rai Ragazzi (también creada por Flopicco Studio).





CREDITS

CLIENT
Rai

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Alejandro Guatelli, Pablo Camino, 
Martín Polech & Carlos Federico López Delgado.



🖤
​​​​​​​

You may also like

BORDER CONTROL ITALIA TOOLKIT
Illustration, Motion Graphics, Graphic Design
Spotify Sanremo 2021-22 Brand Identity
Graphic Design, Advertising, Branding
Eurovision 2022: The Sound of Beauty
"One of the most highly anticipated aspects of any Eurovision Song Contest is the visual identity and how that ties in with the Host City and the show they want to deliver"
Branding, Art Direction, Motion Graphics
QUEI CATTIVI RAGAZZI
Visual identity and a basic motion toolkit for DMAX Italia new show Quei Cattivi Ragazzi, by Flopicco Studio.
Graphic Design, Branding, Motion Graphics
National Geographic Latam · Branding Refresh
Branding, Motion Graphics, Graphic Design
Missione Attiva 2024
For the 2024 edition of its Bilancio di Missione, Fondazione Cariparma set out to communicate the impact of its strategic plan clearly and engagingly. The event required a name, visual identity, and audiovisual elements to bring structure, emotion, and cohesion to a 90-minute presentation. We approached this project as an exercise in visual clarity and narrative connection. Our brand system preserves the foundation's institutional fonts and colors, simplifying its graphical language. The result conveys impact, synergy, and the shared responsibility of building a better future together.
Graphic Design, Branding
+SBT HUMOR STREAMING
For +SBT Humor, we decided to take an iconographic approach to the digital language we use every day: emoticons, reactions, faces that express surprise or approval, short phrases that symbolise laughter. Humour is definitely a universal language, and emoji are its most effective shortcut.
Branding
CINECANAL BRAND SYSTEM
We have ideated, directed and produced the full visual identity of CineCanal, one of the most important Latin American subscription movie channel. On Air, Off Air, Print and everything in between.
Motion Graphics, Branding, Creative Direction
RAI SANREMO GIOVANI 2023
Visual identity and logo design for Sanremo Giovanni 2023.
Branding, Logo Design, Graphic Design
DISNEY CHANNEL EMEA BACK TO SCHOOL
A revamp of the iconic identity elements of the Disney Channel image, with a school theme and a new palette of neon pastels.
Graphic Design, Motion Graphics, Logo Design
Back to Top