I T A L Y  ·  F L O P I C C O  S T U D I O  +  R A I   ·  2 0 1 9 



Rai Ragazzi's
PROGRAMMING CATALOGUE



The Client
Rai Ragazzi is an Italian production company based in Turin. It is owned and operated by Radiotelevisione Italiana, the national broadcasting company of Italy. The company produces shows for Rai's children channels: Rai Yoyo (toddlers) and Rai Gulp (pre-teens).

The Challenge
Flopicco Studio was commissioned the design of Rai Ragazzi's Programming Catalogue, a booklet to share these channels' distinctive editorial offer based on three keys: entertainment, education and social cohesion. 

The Flopicco Approach
Our objective was to make it look more like a story book or a kids magazine rather than a catalogue: bright, colorful, bold and featuring the characters of the channels' main shows. The visual development follows Rai Ragazzi branding (also created by Flopicco Studio).

 




El cliente
Rai Ragazzi es una productora italiana con sede en Turín. Es propiedad y está operado por Radiotelevisione Italiana, la empresa nacional de radiodifusión de Italia. La empresa produce programas para los canales infantiles de Rai: Rai Yoyo (niños pequeños) y Rai Gulp (preadolescentes).

El reto
Flopicco Studio recibió el encargo del diseño del Catálogo de Programación de Rai Ragazzi, un folleto para compartir la oferta editorial distintiva de estos canales basada en tres claves: entretenimiento, educación y cohesión social.

El enfoque Flopicco
Nuestro objetivo era que pareciera más un libro de cuentos o una revista para niños que un catálogo: brillante, colorido, audaz y con los personajes de los programas principales de los canales. El desarrollo visual sigue la marca Rai Ragazzi (también creada por Flopicco Studio).





CREDITS

CLIENT
Rai

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Alejandro Guatelli, Pablo Camino, 
Martín Polech & Carlos Federico López Delgado.



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