I T A L Y  ·  F L O P I C C O  S T U D I O  +  R A I   ·  2 0 1 9 



Rai Ragazzi's
PROGRAMMING CATALOGUE



The Client
Rai Ragazzi is an Italian production company based in Turin. It is owned and operated by Radiotelevisione Italiana, the national broadcasting company of Italy. The company produces shows for Rai's children channels: Rai Yoyo (toddlers) and Rai Gulp (pre-teens).

The Challenge
Flopicco Studio was commissioned the design of Rai Ragazzi's Programming Catalogue, a booklet to share these channels' distinctive editorial offer based on three keys: entertainment, education and social cohesion. 

The Flopicco Approach
Our objective was to make it look more like a story book or a kids magazine rather than a catalogue: bright, colorful, bold and featuring the characters of the channels' main shows. The visual development follows Rai Ragazzi branding (also created by Flopicco Studio).

 




El cliente
Rai Ragazzi es una productora italiana con sede en Turín. Es propiedad y está operado por Radiotelevisione Italiana, la empresa nacional de radiodifusión de Italia. La empresa produce programas para los canales infantiles de Rai: Rai Yoyo (niños pequeños) y Rai Gulp (preadolescentes).

El reto
Flopicco Studio recibió el encargo del diseño del Catálogo de Programación de Rai Ragazzi, un folleto para compartir la oferta editorial distintiva de estos canales basada en tres claves: entretenimiento, educación y cohesión social.

El enfoque Flopicco
Nuestro objetivo era que pareciera más un libro de cuentos o una revista para niños que un catálogo: brillante, colorido, audaz y con los personajes de los programas principales de los canales. El desarrollo visual sigue la marca Rai Ragazzi (también creada por Flopicco Studio).





CREDITS

CLIENT
Rai

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Alejandro Guatelli, Pablo Camino, 
Martín Polech & Carlos Federico López Delgado.



🖤
​​​​​​​

You may also like

BORDER CONTROL ITALIA TOOLKIT
Illustration, Motion Graphics, Graphic Design
BURGER KING DIGITAL FOOTBALL KIT
Burger King, in collaboration with Coca-Cola, developed a gaming application that allowed players to customize their soccer helmets and jerseys. Flopicco was commissioned to create, model and animate these designs.
Graphic Design, Motion Graphics, 3D Modeling
CINECANAL STAR WARS
Exciting brand domination exercise to celebrate the premiere of The Rise of Skywalker in Cinecanal.
Motion Graphics, Branding, Visual Effects
BURGER KING MELTS SWAG
Burger King Melts swag design focused on the ingredients and the unique nature of the melted cheese, which we approached both geometrically and typographically.
Branding, Fashion Design, Graphic Design
DFL SUPERCUP 2020
Illustration, Branding, Animation
TRAVIS AND JASON KELCE X BURGER KING
Our commission was simple but very fun, as the Kelce brothers are known not only for being two of the best NFL players but also massive Burger King fans, the company decided to design some cool perks for them.
Graphic Design, Illustration, Packaging
SEA THE FUTURE BRAND IDENTITY
Sea the Future is a purpose driven brand that aims to protect and restore our ocean (with a little help from its friends). It is situated at the intersection of ocean conservation related institutions, NGOs and crowdfunding, it is both an ecological and a…
Art Direction, Branding, Graphic Design
DFL KEY VISUALS 2022
Art Direction, Graphic Design, Branding
MAX: FROM CINEMAS TO MAX
Max is the brand that brings together several entertainment titans: HBO, Warner Bros., Discovery, DC and Wizarding World. Its logo, which has gradually replaced HBO-Max in the different markets where the streaming platform is present, combines the HBO bull's-eye and the Warner Bros. curves in a modern yet timeless design, according to its creators. In the case of Latin America, for the big launch in March 2024, they needed to adapt their popular premiere series "From Cinemax to HBO-Max" to the new design system. That was our challenge.
Branding, Motion Graphics
QUESTO STRANO MONDO TOOLKIT
Illustration, Branding, Motion Graphics
Back to Top