I T A L Y  ·  F L O P I C C O  S T U D I O  +  C I N E C A N A L   ·  2 0 2 2



CINECANAL
BRAND SYSTEM 2022



Our studio was in charge of the 2022 rebranding refresh for Cinecanal, a premium entertainment channel that offers to the whole Latin American region the latest premieres of the greatest Hollywood studios. 

Back in 2017, we also created the full brand system of the channel (have a look here), but it was time to create something new and our studio was happy to ideate and bring this new branding to life!

 

With a minimalist imprint and simplicity of resources, we created a dynamic design that references the brand in every graphic situation possible and that could be adapted to the different franchises that articulate the programming.

The typographic layout is clean, clear and articulates fluidly in this concentric circular universe.



The main color palette is the look of the channel during daytime and regular programming and it is mainly formed of blue gradients with hints of orange, pink, turquoise and aquamarine, colours that are references to the channel's franchises.

The secondary color palette, in shadows of pink, it is used mainly for blocks or special events.



The flexibility of the system we created for Cinecanal is best evidenced in the channel's franchises like Selección, Cinemanía, CineCrush and Divercine, each one of them present unique identities yet they are all based on the same basic premise of simplicity and in harmony with this universe of concentric circles created for Cinecanal.



Our brand system was completed with a complete Toolkit for the channel's Off-Air and Digital requirements.



CREDITS

CLIENT
CineCanal 


CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino, Alejandro Guatelli, Martín Polech, Daniela Parasporo, Pia Rossi, Soledad Bacigalup, Matías Pastorini, Emiliano Agnetti, Beatrice Carosi, Marcelo Hsu, Agustín Tognola, Gonzalo Avendaño, Juan Manavella, Tato Herrero and Valentín Stur.

With collaboration of
Andy Cambiasso
Tercer Espacio
​​​​​​​


🖤

#GoWithTheFlopicco​​​​​​​​​​​​​​

You may also like

Nat Geo's Planet Possible
A space designed to inform, inspire and empower all of us to live more lightly and responsibly on the planet. 
Graphic Design, Branding, Motion Graphics
Cine34 BRAND SYSTEM
Simple yet baroque, divine and mundane, essentially Italian, that's Cine34. Our studio was in charge of creating from scratch its brand system.
Graphic Design, Motion Graphics, Art Direction
Il Boss del Paranormal 2024
Branding refresh for the new season of the DMAX show Il Boss del Paranormal.
Motion Graphics
MOTION DESIGN FOR DMAX IDS
DMAX Italia's commissioned Flopicco Studio a series of seasonal and thematic idents to be aired during 2022 and 2023. Idents that reflected show categories as motor, construction, auction and nature, and also idents for special dates such as Halloween or …
Branding, Motion Graphics
Rai Sport Brand Identity
Branding, Motion Graphics, Art Direction
DISNEY CHANNEL LATIN AMERICA REBRAND
Graphic Design, Branding, Motion Graphics
MEDIASET UPFRONT 2025
Italian media giant Mediaset presented its vision of the future to its employees, partners and stakeholders. We were tasked with giving it a visual, sensory identity in all possible formats.
Branding, Motion Graphics, Set Design
DMAX Incredibile ma vero · ON AIR PACKAGE
Graphic Design, Motion Graphics, Branding
BURGER KING'S ROYAL PERKS
Royal Perks is Burger King's loyalty program, it aims to reward BK’s customers with perks ranging from rewards, early access to offers and cool merch. Flopicco Design Studio was tasked with developing an apparel collection, unisex, fun and easy to produce.
Art Direction, Branding, Graphic Design
DFL Supercup
"Every football story is a love story"
Branding, Photography, Graphic Design
Back to Top