R A I + F L O P I C C O · R O M E · 2 0 2 0
SULLE TRACCE DEL CRIMINE EXHIBITION
EVENT BRANDING
Let's start with a fun fact: The crime/noir fiction genre (also called roman noir in French and novela negra in Spanish), in Italy is called giallo, that means yellow, and that is because in the late 20s when crime fiction started in Italy it was Arnaldo Mondadori's publishing house in Milan the one editing Agatha Christie, SS Van Dine and Raymond Chandler's books, and all these books had one distinctive thing in common: bright yellow covers.
The exhibition Sulle Tracce del Crimine (translated as Hot on the heels of crime) is a very rich journey through that path that goes from the origins of the crime fiction in Italy, the books, the screenplays, to the modern TV series that keep making people dreaming of becoming detectives.
We created the brand system and identity of the exhibition and produced every single piece that was created, from the panels that were used on the montage, the flyers, catalogues and the exhbition's book, to billboards, merchandising, on-air elements and digital pieces such as wipes, bumpers, endpages and Instagram stories.
Brand System at work in the Museo di Roma. A little bit of everything, from finished pieces, projections, floorplans, process photos.
Brand System: Digital + Other Formats.
Luckily the dates of the exhibition have been extended so if you happen to be in Rome, make sure you visit the Museo di Roma in Trastevere before the 14th of February (2021).
CREDITS
CLIENT
RAI TECHE & RAI
CREATIVE DIRECTION
Roberto Bagatti, Eva Pierdominici
CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio
Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Español, Pablo Camino,
Alejandro Guatelli, Martín Polech
In collaboration with
Chiara Calascibetta
🖤
