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Videogame Hunters
MOTION TOOLKIT



The client
DMAX Italia is a thematic network television, owned by Warner Bros. It is the first factual entertainment channel dedicated to the Italian male audience. They promise their audience to experience a number of extreme adventures from their sofa.

The challenge
DMAX Italia asked Flopicco Studio to create a visual identity and a basic motion toolkit for their new show Videogame Hunters, "the first factual series dedicated to the retro gaming universe in Italy". In this programme, a team of enthusiasts passionate about discovering, restoring and replacing old video games will seek a different challenge in each episode.

The Flopicco Studio Approach
Anchored in the basic elements of DMAX (composition, typography, animation signature), we searched for a visual language that would take us into the world of video games to reflect the neon/retro vibe of the show. Both the custom graphic elements and the fluorescent color palette are inspired by classic console video games.​​​​​​​


El cliente
DMAX Italia es una red de televisión propiedad de Warner Bros. Es el primer canal de entretenimiento dedicado a la audiencia masculina italiana. Prometen a su audiencia vivir una serie de aventuras extremas desde su sofá.

El reto
DMAX Italia pidió a Flopicco Studio que creara una identidad visual y un kit básico de motion para su nuevo programa Videogame Hunters, «la primera serie documental dedicada al universo de los videojuegos retro en Italia». En este programa, un equipo de entusiastas apasionados por descubrir, restaurar y reemplazar videojuegos antiguos buscará un desafío diferente en cada episodio.

El enfoque de Flopicco Studio
Anclados en los elementos básicos de DMAX (composición, tipografía, animación), buscamos un lenguaje visual que nos llevara al mundo de los videojuegos para reflejar el ambiente retro y a la vez vibrante del programa. Tanto los elementos gráficos personalizados como la paleta de colores fluorescentes están inspirados en los videojuegos clásicos de consola.


CLIENT
DMAX Italia

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Alejandro Guatelli, 
Emiliano Agnetti, Pablo Camino & Martín Polech.


#GoWithTheFlopicco​​​​​​​​​​​​​​

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