Flopicco Studio Ten Years Manifesto

In 2024, Casa Piano Piccolo expanded its offer in two ways: First, in addition to the delicious handcrafted extra virgin olive oil already known in the region, it began to offer delicious honey from the Gargano, also handcrafted. And second, the opening of a second location in Rome: Casa Metronia. The challenge for Flopicco Studio was to extend the flexible branding system we created for Casa Piano Piccolo, respecting its compositional essence based on the combination of simplicity, patience and attention to detail.

Max is the brand that brings together several entertainment titans: HBO, Warner Bros., Discovery, DC and Wizarding World. Its logo, which has gradually replaced HBO-Max in the different markets where the streaming platform is present, combines the HBO bull's-eye and the Warner Bros. curves in a modern yet timeless design, according to its creators. In the case of Latin America, for the big launch in March 2024, they needed to adapt their popular premiere series "From Cinemax to HBO-Max" to the new design system. That was our challenge.

Motion graphics video created for a live event produced by TIM, leader communications company in Italy. In this project we showcased our work in large non-conventional spaces and make it become an experience.

Anchored in the basic elements of DMAX (composition, typography, animation signature), we searched for a visual language that would take us into the world of video games to reflect the retro/lively vibe of the show. Both the custom graphic elements and the fluorescent colour palette are inspired by classic console video games.