I T A L Y  ·  F L O P I C C O  S T U D I O  +  D M A X   ·  2 0 2 4



IL BOSS DEL PARANORMAL 
MOTION TOOLKIT




The client
DMAX Italia is a thematic network television, owned by Warner Bros. It is the first factual entertainment channel dedicated to the Italian male audience. They promise their audience to experience a number of extreme adventures from their sofa.

The challenge
Branding refresh for the new season of the DMAX show Il Boss del Paranormal. A series in which Daniele Bossari investigates unexplained phenomena captured by security cameras and smartphones, helping viewers distinguish between real videos and simple hoaxes.

The Flopicco Studio Approach
Paranormal activity and strange unexplained phenomena have always fascinated us all as humans. This time around, in an effort to evolve the show from its previous looks, we focus on unsettling places and familiar ghastly imagery. Just by watching, you'll probably hear creaking wooden boards, failing neon, and even some psychophony, all in the familiar DMAX style.  


El cliente
DMAX Italia es una cadena de televisión temática, propiedad de Warner Bros. Es el primer canal de entretenimiento factual dedicado al público masculino italiano. Prometen a su audiencia vivir una serie de aventuras extremas desde su sofá.

El reto
Nueva imagen para la nueva temporada del programa de DMAX Il Boss del Paranormal. Una serie en la que Daniele Bossari investiga fenómenos inexplicables captados por cámaras de seguridad y smartphones, ayudando a los espectadores a distinguir entre vídeos reales y simples bulos.

El enfoque de Flopicco Studio
La actividad paranormal y los fenómenos extraños e inexplicables siempre nos han fascinado como seres humanos. Esta vez, en un esfuerzo por hacer evolucionar el programa con respecto a su aspecto anterior, nos centramos en lugares inquietantes e imágenes espeluznantes familiares. Sólo con verlo, probablemente oirá crujir tablas de madera, neones que fallan e incluso algo de psicofonía, todo ello con el estilo familiar de DMAX. 



CLIENT
Chiara Cerutti · Warner Bros. Discovery

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino,
Alejandro Guatelli, Martín Polech and Emiliano Agnetti.


🖤

#GoWithTheFlopicco​​​​​​​

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