SKY 20 ANNI




I T A L Y  ·  F L O P I C C O  S T U D I O  +  S K Y   ·  2 0 2 3


SKY 20 ANNI 
BRANDING + DIGITAL PACKAGING




The client
Sky Italia, commercially known as Sky, is an Italian pay television platform established in 2003. Sky's television offer consists of 90 thematic channels, divided into packages. In addition to these, there are 10 pay-per-view channels of adult programming and 9 separately subscribed optional channels.

The challenge
Sky Italia turned twenty years old and to celebrate this anniversary it organized a unique event: two days dedicated to current events, entertainment, sport and social commitment. Our studio was in charge of giving a festive identity to this event that also maintained the personality of Sky Italia and worked harmoniously with all the channels of the group.

The Flopicco Studio Approach
Flopicco Studio used two thematic approaches: to remember and honor Sky Italia's 20 years and to turn this moment into a celebration that always looks to the future. This translated into a visual approach that combined both: The timeline lines become confetti and move forward into a bright, vibrant and colorful future. Sky 20 Anni: A historic cultural event that was celebrated in style with a highly versatile, flexible and joyful visual package.





El cliente
Sky Italia, conocida comercialmente como Sky, es una plataforma italiana de televisión de pago creada en 2003. La oferta televisiva de Sky consta de 90 canales temáticos, divididos en paquetes. A estos se añaden 10 canales de pago de programación para adultos y 9 canales opcionales suscritos por separado.

El reto
Sky Italia cumplió 20 años y para celebrar este aniversario organizó un evento único: dos días dedicados a la actualidad, el entretenimiento, el deporte y el compromiso social. Nuestro estudio se encargó de dar una identidad a este evento que, además, mantuviera la personalidad de Sky Italia y funcionara en armonía con los canales del grupo.

El enfoque de Flopicco Studio
Flopicco Studio utilizó dos enfoques temáticos: recordar y honrar los 20 años de Sky Italia y convertir este momento en una celebración que mira siempre hacia el futuro. Esto se tradujo en un enfoque gráfico que los combinaba ambos: Las líneas del timeline se convierten en confetti y avanzan hacia un futuro brillante, vibrante y lleno de color. Sky 20 Anni: Un acontecimiento cultural histórico que se celebró por todo lo alto con un paquete visual muy versátil, flexible y alegre.




CREDITS

CLIENT
Sky Italia


CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Alejandro Guatelli, Emiliano Agnetti,
Pablo Camino, Martín Polech, Matías Pastorini, Leandro Nicolosi, Soledad Basigalup & Pia Rossi.​​​​​​​

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