SULLE TRACE DELL'ORSO



I T A L Y  ·  F L O P I C C O  S T U D I O  +  W A R N E R  B R O S.  D I S C O V E R Y  ·  2 0 2 4



SULLE TRACE DELL'ORSO
MOTION TOOLKIT



The client
DMAX Italia is a thematic network television, owned by Warner Bros. It is the first factual entertainment channel dedicated to the Italian male audience. They promise their audience to experience a number of extremen adventures from their sofa.

The challenge
DMAX Italia's commissioned Flopicco Studio a visual identity and a basic motion toolkit for their new show Sulle Trace Dell'Orso (On the Trail of the Bear) the program is hosted by Barbascura X and Gibba who will explore the Trentino forest in the Alps north of Italy.

The Flopicco Studio Approach
Anchored in the DMAX's basics elements (textures, colors, composition), we looked for a series of visual cues that reveal the character of the show without being too obvious. Among the elements incorporated is a gridded background that references the aesthetics of maps and grids, and a series of icons that infographically reinforce the art of nature exploration.
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El cliente
DMAX Italia es una red de televisión propiedad de Warner Bros. Es el primer canal de entretenimiento dedicado a la audiencia masculina italiana. Prometen a su audiencia vivir una serie de aventuras extremas desde su sofá.

El reto
DMAX Italia ha encargado a Flopicco Studio una identidad visual y un juego de herramientas de movimiento básico para su nuevo programa Sulle Trace Dell'Orso (Tras la pista del oso) el programa está presentado por Barbascura X y Gibba que explorarán el bosque de Trentino en los Alpes al norte de Italia.

El enfoque de Flopicco Studio
Anclados en los elementos básicos de la DMAX (texturas, colores, composición), buscamos una serie de pistas visuales que revelaran el carácter del programa sin ser demasiado obvias. Entre los elementos incorporados se encuentra un fondo cuadriculado que hace referencia a la estética de los mapas y las cuadrículas, y una serie de iconos que refuerzan infográficamente el arte de la exploración de la naturaleza.


CREDITS

CLIENT
Chiara Cerutti · DMAX 

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Alejandro Guatelli, 
Emiliano Agnetti, Pablo Camino & Martín Polech.


🖤
#GoWithTheFlopicco​​​​​​​​​​​​​​

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