U N I T E D  S T A T E S  ·  F L O P I C C O  S T U D I O  +  B U R G E R  K I N G   ·  2 0 2 4 




MILLION DOLLAR WHOOPER PERKS
LICENCING & MERCHANDISING



T H E   C L I E N T
Burger King is an American-based multinational chain of hamburger fast food restaurant Royal Perks is Burger King's loyalty program, it aims to reward BK's customers with perks ranging from in-store rewards to early access to offers and cool merch.

T H E   C H A L L E N G E
Earlier this year, Burger King began searching for a new and delicious recipe for its most popular product, the Whooper. The quest was called the Million Dollar Whooper, and contestants were asked to create their ideal Whooper using edible ingredients .... of all kinds!  The top three Whopper creators were invited to BK's headquarters to "perfect their concepts" before appearing on menus nationwide. The public then voted to select their favorite, with the winning Whopper creator taking home the $1 million prize. Flopicco Studio was responsible for the perks that were created to help launch this amazing nationwide campaign on the beaches of California.

T H E   F L O P I C C O  S T U D I O   A P P R O A C H
The original Whooper's ingredients, about to be remixed and enhanced, were the focus of our design approach. Textures, colors, sensations were mixed with the campaign slogan: Can you top this? Also, due to the location and timing of the launch, the objects designed were mostly spring or beachy.​​​​​​​



E L   C L I E N T E
Burger King es una cadena multinacional estadounidense de restaurantes de comida rápida a base de hamburguesas. Royal Perks es el programa de fidelización de Burger King, cuyo objetivo es recompensar a los clientes de BK con ventajas que van desde premios en la tienda hasta acceso anticipado a ofertas y merchandising.

E L   R E T O
A principios de año, Burger King empezó a buscar una receta nueva y deliciosa para su producto más popular, el Whooper. La búsqueda se llamó Million Dollar Whooper, y se pidió a los concursantes que crearan su Whooper ideal utilizando ingredientes comestibles .... ¡de todo tipo!  Los tres mejores creadores de Whopper fueron invitados a la sede de BK para "perfeccionar sus conceptos" antes de aparecer en los menús de todo el país. El público votó para elegir a su favorito, y el creador del Whopper ganador se llevó a casa el premio de un millón de dólares. Flopicco Studio fue el responsable de las ventajas que se crearon para ayudar a lanzar esta increíble campaña nacional en las playas de California.

E L   E N F O Q U E  F L O P I C C O  S T U D I O
Los ingredientes originales de Whooper, a punto de ser remezclados y mejorados, fueron el centro de nuestro enfoque de diseño. Las texturas, los colores, las sensaciones se usaron en conjunto con el slogan de la campaña: Can you top that? Además, debido a la ubicación y el momento del lanzamiento, los objetos diseñados eran principalmente primaverales o playeros.


CREDITS

CLIENT
Burger King

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Pablo Camino, Martín Polech y Emiliano Agnetti.


🤎
#GoWithTheFlopicco​​​​​​​

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