U N I T E D  S T A T E S  ·  F L O P I C C O  S T U D I O  +  W A R N E R  B R O S  D I S C O V E R Y  ·  2 0 2 3



FROM CINEMAS TO MAX
STREAMING PROMO TOOLKIT



The Client
Max, previously HBO Max, is the streaming platform for everything HBO, including new Max Originals and TV content from the libraries Warner Bros., Discovery Channel, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, Eurosport and their related brands. It is owned by Warner Bros. Discovery Global Streaming & Interactive Entertainment, a Warner Bros.

The Challenge
Max is the brand that brings together several entertainment titans: HBO, Warner Bros., Discovery, DC and Wizarding World. Its logo, which has gradually replaced HBO-Max in the different markets where the streaming platform is present, combines the HBO bull's-eye and the Warner Bros. curves in a modern yet timeless design, according to its creators. In the case of Latin America, for the big launch in March 2024, they needed to adapt their popular premiere series "From Cinemas to HBO-Max" to the new design system. That was our challenge.

The Flopicco Approach
The logo "From Cinemas to Max" takes as its starting point and reference the Max bullseye. It generates a progression in its extremes, as well as the main shapes of the animated graphics. While respecting the basic system's logic, we also created new elements: Logos, animations and key art for on-air, off-air and digital use were included in our toolkit. 
 


El cliente
Max, anteriormente HBO Max, es la plataforma de streaming para todo lo relacionado con HBO, incluidos los nuevos Max Originals y los contenidos televisivos de las bibliotecas Warner Bros., Discovery Channel, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, Eurosport y sus marcas relacionadas. Es propiedad de Warner Bros. Discovery Global Streaming & Interactive Entertainment, una filial de Warner Bros.

El reto
Max es la marca que reúne a varios titanes del entretenimiento: HBO, Warner Bros., Discovery, DC y Wizarding World. Su logotipo, que ha ido sustituyendo a HBO-Max en los diferentes mercados en los que la plataforma de streaming está presente, combina la diana de HBO y las curvas de Warner Bros. en un diseño moderno pero atemporal, según sus creadores. En el caso de Latinoamérica, para el gran lanzamiento de marzo de 2024, necesitaban adaptar su popular serie de estreno "Del cine a HBO-Max" al nuevo sistema de diseño. Ese era nuestro reto.

El enfoque de Flopicco
El logotipo "Del cine a Max" toma como punto de partida y referencia la diana de Max. Genera una progresión en sus extremos, así como en las formas principales de los gráficos animados. Respetando la lógica básica del sistema, también creamos nuevos elementos: Logos, animaciones y key art para uso on-air, off-air y digital.



CREDITS

CLIENT
Warner Bros. Discovery

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio,
Alejandro Guatelli, Emiliano Agnetti, Pablo Camino and Martín Polech.​​​​​​​


🖤

​​​​​​​

You may also like

Top Chef for NOVE
Motion Graphics, Photography, Graphic Design
DMAX I DEMONI DELLO SPORT
For Demoni dello Sport, Flopicco Studio created an identity that blends tabloid aesthetics with noir influences, highlighting the duality of fame and failure. To amplify the emotional weight of the series, a dramatic red was introduced into the black and white palette, creating a visual tension that reflects the complex reality of these fallen icons.
Graphic Design, Motion Graphics
SEA THE FUTURE BRAND IDENTITY
Sea the Future is a purpose driven brand that aims to protect and restore our ocean (with a little help from its friends). It is situated at the intersection of ocean conservation related institutions, NGOs and crowdfunding, it is both an ecological and a…
Art Direction, Branding, Graphic Design
MEDIASET UPFRONT 2025
Italian media giant Mediaset presented its vision of the future to its employees, partners and stakeholders. We were tasked with giving it a visual, sensory identity in all possible formats.
Branding, Motion Graphics, Set Design
MOTION DESIGN FOR DMAX IDS
DMAX Italia's commissioned Flopicco Studio a series of seasonal and thematic idents to be aired during 2022 and 2023. Idents that reflected show categories as motor, construction, auction and nature, and also idents for special dates such as Halloween or …
Branding, Motion Graphics
HBO Go · A Universe of DC
Art Direction, Branding, Motion Graphics
CINECANAL BRAND SYSTEM
We have ideated, directed and produced the full visual identity of CineCanal, one of the most important Latin American subscription movie channel. On Air, Off Air, Print and everything in between.
Motion Graphics, Branding, Creative Direction
CINECANAL STAR WARS
Exciting brand domination exercise to celebrate the premiere of The Rise of Skywalker in Cinecanal.
Motion Graphics, Branding, Visual Effects
QUEI CATTIVI RAGAZZI
Visual identity and a basic motion toolkit for DMAX Italia new show Quei Cattivi Ragazzi, by Flopicco Studio.
Graphic Design, Branding, Motion Graphics
SULLE TRACE DEL CRIMINE
Branding, Graphic Design, Editorial Design
Back to Top