L A T I N A M E R I C A · C I N E C A N A L + F L O P I C C O S T U D I O · 2 0 2 0
CINECANAL STARWARS
THEMATIC BRANDING
Simultaneously with the long awaited premiere of Star Wars: The Rise of Skywalker many of channels of FOX Network Group in Latin America decided to celebrate it (and promote it) by adapting their programming and their image to make something really big.
As we created Cinecanal's full package, we were in charge of this fun and challenging exercise of on-air brand domination.
Lucasfilm Ltd provided the 3D models of the ships and we animated them and along with some other iconic elements of the saga, we created three different environments to make the channel feel the force in their id's, menus, bumpers and all branding elements for an entire week.
The new pieces we generated were as original as they were respectful of Cinecanal's graphic system.
CREDITS
CLIENT
FOX Networks Latin America
CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio
In collaboration with
Federico Fabiano
Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Español, Pablo Camino,
Alejandro Guatelli, Martín Polech
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