I T A L Y  ·  D I S C O V E R Y  C H A N N E L  +  F L O P I C C O  ·  2 0 1 6




TOP CHEF
PROMO PACK & IDENTS FOR NOVE


For the acclaimed reality competition series Top Chef, we were given the task of developing the promotional creative package and a set of idents for a countdown leading to the premiere of the show.

Besides the array of mixed emotions and adrenaline of each episode there's one element that is always highlighted by the judges: high-end plating. Some would say that's one of the key elements that separate a delicious homemade risotto from the one served by a top chef in a Michelin starred restaurant. So, we decided to focus on this and we created a  image with the sophistication, beauty and complexity of food design.

Here you will see a mix of the results and of the process. 

Buon appetito! ​​​​​​​



CREDITS

Client
Giorgio Schwarz, Discovery Italia

Creative Direction, Art Direction and Graphic Production
Flopicco

Inhouse Team
Florencia Picco, Marco Salemi

In collaboration with
Eloisa Iturbe


🖤

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