I T A L Y · D I S C O V E R Y C H A N N E L + F L O P I C C O · 2 0 1 6
TOP CHEF
PROMO PACK & IDENTS FOR NOVE
For the acclaimed reality competition series Top Chef, we were given the task of developing the promotional creative package and a set of idents for a countdown leading to the premiere of the show.
Besides the array of mixed emotions and adrenaline of each episode there's one element that is always highlighted by the judges: high-end plating. Some would say that's one of the key elements that separate a delicious homemade risotto from the one served by a top chef in a Michelin starred restaurant. So, we decided to focus on this and we created a image with the sophistication, beauty and complexity of food design.
Here you will see a mix of the results and of the process.
Buon appetito!
CREDITS
Client
Giorgio Schwarz, Discovery Italia
Giorgio Schwarz, Discovery Italia
Creative Direction, Art Direction and Graphic Production
Flopicco
Flopicco
Inhouse Team
Florencia Picco, Marco Salemi
Florencia Picco, Marco Salemi
In collaboration with
Eloisa Iturbe
Eloisa Iturbe
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