U N I T E D  S T A T E S  ·  F L O P I C C O  S T U D I O  +  B U R G E R  K I N G   ·  2 0 2 4 



TRAVIS & JASON KELCE GIFTBOX
PRINT / PACKAGING



The Client
Burger King is an American-based multinational chain of hamburger fast food restaurant Royal Perks is Burger King's loyalty program, it aims to reward BK's customers with perks ranging from in-store rewards to early access to offers and cool merch.

The Challenge
Flopicco Design Studio's assignment was simple, but very fun: since the Kelce brothers are not only known for being two of the best NFL players, but also massive Burger King fans, BK decided to design some cool perks for them. Our studio was in charge of designing the custom boxes... but we got a little excited and it got a bit out of hand ;)

The Flopicco Studio Approach
Flopicco Studio's team of illustrators experimented with different compositions and styles to depict Travis and Jason in unmistakable Burger King style, from their details as players for the Kansas City Chiefs and Philadelphia Eagles, to collages and caricatures. We hope you enjoy our boxes as much as Burger King's perks.




El cliente
Burger King es una cadena multinacional estadounidense de restaurantes de comida rápida a base de hamburguesas. Royal Perks es el programa de fidelización de Burger King, cuyo objetivo es recompensar a los clientes de BK con ventajas que van desde premios en la tienda hasta acceso anticipado a ofertas y merchandising.

El reto
El encargo de Flopicco Design Studio era simple pero muy divertido, ya que los hermanos Kelce son conocidos no sólo por ser dos de los mejores jugadores de la NFL sino también por ser grandes fans de Burger King, BK decidió diseñar algunas ventajas para ellos. Nuestro estudio se encargó del diseño de las cajas personalizadas... pero nos emocionamos y se nos fue un poco de las manos ;)

El enfoque de Flopicco Studio
El equipo de ilustradores de Flopicco Studio experimentó con diferentes composiciones y estilos para representar a Travis y Jason con el inconfundible estilo Burger King, desde sus detalles como jugadores de los Kansas City Chiefs y los Philadelphia Eagles, hasta collages y caricaturas. Esperamos que disfrutes de nuestras cajas tanto como de los 'perks' de Burger King.




CREDITS

CLIENT
Burger King

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Pablo Camino, Martín Polech y Emiliano Agnetti.


🤎
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