NAT GEO LOGO AND LABELS GUIDELINES




U S A  ·  F L O P I C C O  S T U D I O  +  N A T I O N A L  G E O G R A P H I C   ·  2 0 2 2


NAT GEO LOGO 
AND LABELS GUIDELINES
LICENSING & MERCHANDISING



The client
National Geographic is a Society founded with the purpose of furthering the knowledge and awareness of our world. They are the world’s leading multimedia destination for the best stories in science, exploration and adventure. Nowadays, National Geographic is owned by The Walt Disney Company.

The challenge
National Geographic approached Flopicco Studio as they needed to create a global set of guidelines for the authorised application of their brand logo (full logo, icon, font, color) in apparel items and their labels, to create a coherent system applicable to all sort of labels (main garment, tagless, icon sign-off, hem labels, etc).

The Flopicco Studio Approach
Flopicco Studio studied the identity usage of National Geographic's logo in all kinds of apparel items and their labels to then create a complete set of guidelines. This rules were compiled in a manual that anyone all over the world can consult to find out all the authorised uses of the National Geographic logo. ​​​​​​​​​​​​​​




El cliente
National Geographic es una Sociedad fundada con el propósito de promover el conocimiento y la conciencia de nuestro mundo. Son el destino multimedia líder en el mundo para las mejores historias de ciencia, exploración y aventura. Actualmente, National Geographic es propiedad de The Walt Disney Company.

El reto
National Geographic contactó a Flopicco Studio porque necesitaban crear un conjunto global de pautas para la aplicación autorizada del logo (full logo, icon, font, color) en indumentaria y sus respectivas etiquetas, para crear un sistema coherente, aplicable a todo tipo de etiquetas (impresas, principales, etiquetas sin tag, Icon sign-off, etc).

La estrategia de Flopicco Studio
Flopicco Studio estudió el uso identitario del logotipo de National Geographic en todo tipo de indumentaria y sus etiquetas para luego crear un conjunto completo de pautas. Estas reglas y guías se compilaron en un manual que cualquier persona alrededor del mundo puede consultar para conocer todos los usos autorizados del icono y logo de National Geographic.​​​​​​​



CREDITS

CLIENT
National Geographic · The Walt Disney Company


CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Alejandro Guatelli, 
Pablo Camino, Martín Polech y Martín Tibabuzo.


🖤
#GoWithTheFlopicco​​​​​​​​​​​​​​

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