I T A L Y  ·  F L O P I C C O  S T U D I O  +  T B W A  ·  2 0 2 2



To Each Bread Its Own
GRAPHIC & MOTION


The Client
TBWA defines itself as the Disruption® Company: a creative collective of more than 10,000 people in 41 countries. Our method is to collect and interpret global trends and create new ideas to give brands a defined role in contemporary culture.

The Challenge
TBWA commissioned Flopicco to create a visual identity for the Ogni Pane è un Mondo campaign by Morato, an Italian Bakery with more than 50-years-old history that bridges tradition with innovation. We were in charge of creating three different worlds for each of their flagship breads: American Sandwich, Spuntinelle and Nuvolatte.

The Flopicco Approach
Our objective was to show graphically the explosion of flavours, meanings and memories that occurs at the exact moment we taste one of these breads. Each colour palette is different as well as the icons related to the semantic world of each of these breads. ​​​​​​​


 PALETTE



 ICON SYSTEM




El cliente
TBWA se define a sí misma como la Disruption® Company: un colectivo creativo de más de 10.000 personas en 41 países cuyo método es recopilar e interpretar las tendencias globales y crear nuevas ideas para dar a las marcas un papel definido en la cultura contemporánea.

El reto
TBWA encargó a Flopicco la creación de una identidad visual para la campaña Ogni Pane è un Mondo de Morato, una panadería italiana con más de 50 años de historia que une la tradición con la innovación. Nos encargamos de crear tres mundos diferentes para cada uno de sus panes estrella: Sándwich Americano, Spuntinelle y Nuvolatte.

El enfoque Flopicco
Nuestro objetivo era mostrar gráficamente la explosión de sabores, significados y recuerdos que se produce en el momento exacto en que degustamos uno de estos panes. Cada paleta de colores es diferente al igual que los iconos relacionados con el mundo semántico de cada uno de estos panes.




CREDITS

CLIENT
Rai

CREATIVE DIRECTION, ART DIRECTION AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Alejandro Guatelli, Pablo Camino,  Martín Polech, Pia Rossi & Matías Pastorini.



🖤

#GoWithTheFlopicco​​​​​​​​​​​​​​

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