BRAND IDENTITY 2021-22
SPOTIFY · ITALIA · 2021
If there is an unmistakable symbol of spring in Italy, it has to be the Sanremo Music Festival. In 2021 the show marked not only the end of winter, but also of the first year of the pandemic. An anniversary that celebrated hope, resilience and community, and that marked the beginning of a new cycle filled with certainty that a positive change is possible.
And it was will all these insights in mind that Spotify commissioned us a colourful, hopeful, shinny brand system for their Sanremo 2021 campaign, that has proven to be as resilient as all of us as the same graphic package was also used in 2022.
The brief was very specific about certain elements they wanted to include and the aesthetic era they aimed to evoque. The result is a powerful and versatile system, with a galore of elements that works together very well in all formats. They have used it for their original podcast and playlists, as well as for street posters, digital banners, and many different branded objects.
CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino,
Alejandro Guatelli, Martín Polech & Natalia Español.