PLENITUDE BRAND IDENTITY
ENI · ITALIA · 2022
Early this year, the energy company Eni Gas e Luce (Eni Gas and Light) became Plenitude: a name that "reflects the company's history and, at the same time, represents the fullness of a new global vision where energy continues to regenerate itself". Our studio was in charge of transforming the company's logo, and with it, their whole brand vision and system.
The new Plenitude logo embodies Eni's deep transformation and represents its motto: we have energy to change.
It's transformation not only included changing the colours and exchanging the flame for a sun, but also softening the edges of the mascot and make its face friendlier.
The colour palette, composed basically of green, yellow and different gradients between the two, definitely embody the new brand values and the search for ecological and solar energy sources. The diagonal of the logo's gradient allows to see a shinny sun that brings energy to a greener Earth.
The chosen typeface was Montserrat. Geometric and simple, clean lines, with a circular structure (like energy itself) that facilitates readability and transmits clarity and closeness.
Montserrat is also a very digital-friendly font so it will work well in video, print and social.
CREDITS
CLIENT
TBWA
CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio
Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino,
Alejandro Guatelli & Martín Polech.
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