I T A L Y  ·  F L O P I C C O  S T U D I O  +  C A S A  P I A N O  P I C C O L O  ·  2 0 2 4 



CASA PIANO PICCOLO + CASA PORTA METRONIA
B R A N D  S Y S T E M



T H E  C L I E N T  
Casa Piano Piccolo is a B&B located in Vieste, Southern Italy, in the middle of an idyllic olive grove. In addition to offering accommodation, the business produces its own handcrafted extra virgin olive oil and jams with different flavors depending on the season. 

T H E  B R I E F 
In 2024, Casa Piano Piccolo expanded its offer in two ways: First, in addition to the delicious handcrafted extra virgin olive oil already known in the region, it began to offer delicious honey from the Gargano, also handcrafted. And second, the opening of a second location in Rome: Casa Metronia. The challenge for Flopicco Studio was to extend the flexible branding system we created for Casa Piano Piccolo, respecting its compositional essence based on the combination of simplicity, patience and attention to detail. 

T H E  F L O P I C C O  S T U D I O  A P P R O A C H 
The original branding system offered space for applications, because from the beginning we considered Casa Piano Piccolo as a multipurpose brand, reflecting above all the value of contemplation as a source of inspiration for creation and the value of things made with care and attention to detail. For this expansion, Flopicco Studio's proposal was once again based on regional symbols, using the window as an element that unites all the brands. Using olive green as a base, the palette was expanded to include yellows for Miele del Gargano and blues for Casa Metronia in complementary and harmonious shades.

 




E L  C L I E N T E 
Casa Piano Piccolo es un B&B situado en Vieste, al sur de Italia, en medio de un idílico olivar. Además de ofrecer alojamiento, el negocio produce su propio aceite de oliva virgen extra artesanal y mermeladas de distintos sabores según la temporada. 


E L  R E T O  
En 2024, Casa Piano Piccolo amplió su oferta de dos maneras: En primer lugar, además del delicioso aceite de oliva virgen extra artesanal ya conocido en la región, empezó a ofrecer la deliciosa miel del Gargano, también artesanal. Y segundo, la apertura de un segundo local en Roma: Casa Metronia. El reto para Flopicco Studio fue ampliar el flexible sistema de marca que creamos para Casa Piano Piccolo, respetando su esencia compositiva basada en la combinación de sencillez, paciencia y atención al detalle.


E L   E N F O Q U E   F L O P I C C O 
El sistema de marca original ofrecía espacio para aplicaciones, porque desde el principio consideramos Casa Piano Piccolo como una marca polivalente, que reflejaba sobre todo el valor de la contemplación como fuente de inspiración para la creación y el valor de las cosas hechas con cuidado y atención al detalle. Para esta ampliación, la propuesta de Flopicco Studio se basó una vez más en los símbolos regionales, utilizando el escaparate como elemento que une todas las marcas. Partiendo del verde oliva como base, la paleta se amplió con amarillos para Miele del Gargano y azules para Casa Metronia en tonos complementarios y armoniosos.
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P R I N T  ·  S T A T I O N E R Y



P R I N T  ·  P A C K A G I N G



P R I N T  ·  S T A T I O N E R Y



P R I N T  ·  P A C K A G I N G



P R I N T  ·  S T A T I O N E R Y



P R I N T  ·  M E R C H




CLIENT
​​​​​​​Casa Piano Piccolo

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Emiliano Agnetti, 
Alejandro Guatelli, Pablo Camino, Martín Polech and Ana Laya.



🖤

#GoWithTheFlopicco​​​​​​​

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