I T A L Y  ·  F L O P I C C O  S T U D I O  +  R A I   ·  2 0 2 3 



Sanremo Giovani 2023
LOGO DESIGN, KEY ARTS & ANIMATION



The Client
Rai, the national broadcasting company of Italy, is also the official host of the Sanremo Music Festival, along the Comune of Sanremo. While Sanremo Festival has often been used as a method for choosing the Italian entry for the Eurovision Song Contest and it has launched the careers of some of Italy's most successful musical acts, including Laura Pausini, Eros Ramazzotti and Måneskin, its "young" version, Giovanni, is the way for emerging artists to enter Sanremo.

The Challenge
Flopicco Studio was commissioned the design of the Sanremo Giovani logo, the animation and the key arts that define the personality of the show 2023's edition. Our designs then will be used as a starting point and guideline for the Rai in-house team that will create the rest of the pieces.

The Flopicco Studio Approach
Our objective was to create a colourful, flexible, playful system that expressed the strong musical tradition of this competition and at the same time conveyed values of inclusiveness and youthfulness. And we start at the very beginning: with a musical pentagram. The path to Sanremo Giovani in 2023 it is filled with music and it is coloured as a rainbow. Hope you like it!




El cliente
Rai la empresa nacional de radiodifusión de Italia, es también la anfitriona oficial del Festival de Música de Sanremo, junto con el Comune de Sanremo. Mientras que el Festival de Sanremo se ha utilizado a menudo como método para elegir la entrada italiana en el Festival de Eurovisión y ha lanzado las carreras de algunos de los actos musicales de más éxito de Italia, como Laura Pausini, Eros Ramazzotti y Måneskin, su versión "joven", Giovani, es la vía de entrada a Sanremo para artistas emergentes.

El reto
Flopicco Studio recibió el encargo de diseñar el logotipo de Sanremo Giovani, la animación y las artes clave que definen la personalidad de la edición 2023 del espectáculo. Nuestros diseños se utilizarán como punto de partida y guía para el equipo interno de Rai que creará el resto de las piezas.

El enfoque de Flopicco Studio
Nuestro objetivo era crear un sistema colorido, flexible y lúdico que expresara la fuerte tradición musical de este certamen y, al mismo tiempo, transmitiera valores de inclusión y apertura. Así que comenzamos en el origen de todo: un pentagrama musical. El camino a Sanremo Giovani 2023 está lleno de música y es del color del arco iris. 




CLIENT
Rai

CREATIVE IDEA
Elia Iandolo

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Emiliano Agnetti, 
Alejandro Guatelli, Pablo Camino, Martín Polech, Pia Rossi and Matías Pastorini

In collaboration with
Zetafonts


🖤



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