DFL SUPERCUP 2020

D F L · G e r m a n y · 2 0 2 0

DFL SUPERCUP 2020

Promo & Event Branding

The Supercup is a reunion, a football party where real fans come together to celebrate their teams, to celebrate football, and to perform some special rituals to show their support and sharing their passion... and by now, getting involved in the branding of this amazing event is also a tradition for us.

We started creating the branding for the Bundesliga's Supercup in 2018 and that was an amazing —and award winning— journey.

For this year's campaign having no live audience was a challenge as any use of past year's footage might looked strange. DFL opted for an animation based on fringes that functioned as trails, as vectors of movement, and at the same time created the sensation of an audience, the DFL community, seen from afar, socially distant but cheerful and loyal as ever supporting their team and their colours, in the safe of their homes.

CREDITS

Client

DFL Digital Sports - Bundesliga

Art Director

Juan Pablo Kessler

Players Illustrations

Alejandro Guatelli and Rocio Ogñenovich

Original Score

Pablo Paz

Creative Direction, Art Direction and Graphic Production

by Flopicco Inhouse Team

Florencia Picco, Fernando Vallejos, Natalia Español, Alejandro Guatelli,

Pia Rossi, Pablo Camino, Martín Polech

🖤

#GoWithTheFlopicco

You may also like

QUELLA PAZZA FATTORIA TOOLKIT

Branding, Motion Graphics, Graphic Design

MEDIASET UPFRONT 2025

Italian media giant Mediaset presented its vision of the future to its employees, partners and stakeholders. We were tasked with giving it a visual, sensory identity in all possible formats.

Branding, Motion Graphics, Set Design

MILLION DOLLAR WHOOPER CONTEST PERKS

Earlier this year, Burger King began searching for a new and delicious recipe for its most popular product, the Whooper. The quest was called the Million Dollar Whooper, and contestants were asked to create their ideal Whooper using edible ingredients .... of all kinds! Flopicco Studio was responsible for the perks that were created to help launch this amazing nationwide campaign on the beaches of California.

Graphic Design, Branding, Product Design

+SBT CRIANÇAS BRAND SYSTEM

Graphic Design, Logo Design, Advertising

CINECANAL STAR WARS

Exciting brand domination exercise to celebrate the premiere of The Rise of Skywalker in Cinecanal.

Motion Graphics, Branding, Visual Effects

Missione Attiva 2024

For the 2024 edition of its Bilancio di Missione, Fondazione Cariparma set out to communicate the impact of its strategic plan clearly and engagingly. The event required a name, visual identity, and audiovisual elements to bring structure, emotion, and cohesion to a 90-minute presentation. We approached this project as an exercise in visual clarity and narrative connection. Our brand system preserves the foundation's institutional fonts and colors, simplifying its graphical language. The result conveys impact, synergy, and the shared responsibility of building a better future together.

Graphic Design, Branding

DMAX I DEMONI DELLO SPORT

For Demoni dello Sport, Flopicco Studio created an identity that blends tabloid aesthetics with noir influences, highlighting the duality of fame and failure. To amplify the emotional weight of the series, a dramatic red was introduced into the black and white palette, creating a visual tension that reflects the complex reality of these fallen icons.

Graphic Design, Motion Graphics

MAX: FROM CINEMAS TO MAX

Max is the brand that brings together several entertainment titans: HBO, Warner Bros., Discovery, DC and Wizarding World. Its logo, which has gradually replaced HBO-Max in the different markets where the streaming platform is present, combines the HBO bull's-eye and the Warner Bros. curves in a modern yet timeless design, according to its creators. In the case of Latin America, for the big launch in March 2024, they needed to adapt their popular premiere series "From Cinemax to HBO-Max" to the new design system. That was our challenge.

Branding, Motion Graphics

DMAX OPERAZIONE N.A.S.

DMAX Italia's commissioned Flopicco Studio a visual identity and a basic motion toolkit for their new show Operazione N.A.S., an Italian TV program produced by Hangar for Discovery Italia, dedicated to the operations of the Carabinieri Corps' Anti-Sanitation and Health Unit.

Graphic Design, Branding, Art Direction

CHE TEMPO CHE FA REBRANDING

Refresh the show's look and imbue it with the spirit and personality of NOVE, its new home, while remaining recognizable.

Graphic Design, Branding

↑Back to Top