I T A L Y · F L O P I C C O S T U D I O + D M A X · 2 0 2 2
PARTYING LIKE AN ANIMAL
QUELLA PAZZA FATTORIA ON AIR PROMO TOOLKIT
The client
DMAX Italia is a thematic network television, owned by Warner Bros. It is the first factual entertainment channel dedicated to the Italian male audience. They promise their audience to experience a number of extremen adventures from their sofa.
The challenge
Creating an original yet consistent with the DMAX brand On Air Promo Toolkit for the premiere of Quella Pazza Fattoria, a TV show that reflects (reality-style) the changes undergoing in the Gomiero family farm that now counts with a new ally: Technology.
The Flopicco Approach
The show is light and fun, the Gomiero's are bold and loud, and Davide Gomiero, the family son moonlights as a DJ using the farm as his party venue, so we decided this peculiarity was an interesting axis for our visual approach. The client agreed with us as it was original and perfectly aligned with the channel's identity.
El cliente
DMAX Italia es una red de televisión propiedad de Warner Bros. Es el primer canal de entretenimiento dedicado a la audiencia masculina italiana. Prometen a su audiencia vivir una serie de aventuras extremas desde su sofá.
El reto
Crear un On Air Promo Toolkit original pero acorde con la marca DMAX para el estreno de Quella Pazza Fattoria, un reality que refleja los cambios que en la finca de la familia Gomiero con su nuevo aliado: la Tecnología.
El enfoque Flopicco
El show es ligero y gracioso, los Gomiero son audaces y ruidosos, y Davide Gomiero, el hijo de la familia, trabaja como DJ usando la granja como venue, esta peculiaridad era un eje interesante para nuestro enfoque visual. El cliente estuvo de acuerdo porque era original, divertido y estaba perfectamente alineado con la identidad del canal.
CREDITS
CLIENT
DMAX · Discovery Communications
CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio
Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Alejandro Guatelli, Daniela Parasporo, Pablo Camino, Martín Polech, Leandro Nicolosi, Matías Pastorini & Soledad Basigalup & Ana Laya
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