I T A L Y  ·  F L O P I C C O  S T U D I O  +  D M A X   ·  2 0 2 2



QUESTO STRANO MONDO
ON AIR PROMO TOOLKIT



On Air Promo Toolkit for the premiere of the show Questo Strano Mondo, a program where the host, Marco Berri, explores our world trying to find the facts behind some of the most inexplicable phenomenons. 


 



The aim of the show is finding the scientific truths, the plausible explanations and the simple facts that hide behind those things that at first we cannot understand and that lead us to believe the craziest theories. 

Our visual approach aimed to distance the show from the paranormal (another big field of speculation) and ground it in the imagery of archival research, one of the bases of the show.



CREDITS

CLIENT
DMAX 


CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Daniela Pasasporo, Pablo Camino,
Alejandro Guatelli, Martín Polech, Pia Rossi, Matías Pastorini & Soledad Basigalup & Ana Laya​​​​​​​




🖤

#GoWithTheFlopicco​​​​​​​​​​​​​​

You may also like

NATIONAL GEOGRAPHIC STATIC DESIGN BEST PRACTICES
Nat Geo needed a practical, educational, and easy-to-use tool that summarized the basic design principles and graphic resources available for creating new off-air products that meet Nat Geo's brand criteria.
Branding, Editorial Design
Missione Attiva 2024
For the 2024 edition of its Bilancio di Missione, Fondazione Cariparma set out to communicate the impact of its strategic plan clearly and engagingly. The event required a name, visual identity, and audiovisual elements to bring structure, emotion, and cohesion to a 90-minute presentation. We approached this project as an exercise in visual clarity and narrative connection. Our brand system preserves the foundation's institutional fonts and colors, simplifying its graphical language. The result conveys impact, synergy, and the shared responsibility of building a better future together.
Graphic Design, Branding
MOTOR TREND TOOLKIT
Motion Graphics, Animation, 3D Motion
BORDER CONTROL ITALIA TOOLKIT
Illustration, Motion Graphics, Graphic Design
DMAX Channel Branding
Motion Graphics, Art Direction, Branding
BURGER KING'S ROYAL PERKS
Royal Perks is Burger King's loyalty program, it aims to reward BK’s customers with perks ranging from rewards, early access to offers and cool merch. Flopicco Design Studio was tasked with developing an apparel collection, unisex, fun and easy to produce.
Art Direction, Branding, Graphic Design
Nat Geo's Planet Possible
A space designed to inform, inspire and empower all of us to live more lightly and responsibly on the planet. 
Graphic Design, Branding, Motion Graphics
RAI RAGAZZI BOOKLET
Graphic Design, Editorial Design, Branding
Football As It's Mean To Be
Bundesliga promises to become the world's most popular football league as they are football as it's meant to be... and in this seasonal trailer we aimed to made it very clear.
Branding, Editing, Advertising
DMAX'S VIDEOGAME HUNTERS
Anchored in the basic elements of DMAX (composition, typography, animation signature), we searched for a visual language that would take us into the world of video games to reflect the retro/lively vibe of the show. Both the custom graphic elements and the fluorescent colour palette are inspired by classic console video games.
Graphic Design, Branding
Back to Top