I T A L Y  ·  F L O P I C C O  S T U D I O  +  W A R N E R  B R O S  D I S C O V E R Y  ·  2 0 2 3 




CHE TEMPO CHE FA
REBRANDING



T H E  C L I E N T  
NOVE is an Italian general entertainment cable television channel owned by Warner Bros. Discovery EMEA. The channel's core strength is entertainment programs for the whole family with an focus on unscripted shows.

T H E  B R I E F 
Che tempo che fa is a one-to-one talk show, hosted by Fabio Fazio and Luciana Littizzetto, with guests every weekend night. Current events, political, economic, sporting, cultural, scientific, nature and environmental issues are discussed. In 2023 the program moved from Rai to NOVE and did so by refreshing its look. Flopicco Studio was in charge of that update and of the concept and keyarts announcing the big change and welcoming it to the channel. 

T H E  F L O P I C C O  S T U D I O  A P P R O A C H 
The idea was to refresh the show's image and imbue it with the spirit and personality of NOVE, its new home, while remaining recognizable. To do so, we aligned the logo and modernized it a bit with its digital applications in mind, added a touch of color inspired by the program's iconic fishbowl that also served as the leitmotif for the launch campaign. In the direction of photography for the talents, we highlighted the great chemistry of the hosts, one of the keys to the lasting success of this show.



E L  C L I E N T E 
NOVE es un canal italiano de televisión por cable de entretenimiento general propiedad de Warner Bros. Discovery EMEA. El punto fuerte del canal son los programas de entretenimiento para toda la familia, con especial atención a los programas no guionizados.


E L  R E T O  
Che tempo che fa es un programa de entrevistas individuales, presentado por Fabio Fazio y Luciana Littizzetto, con invitados todos los fines de semana por la noche. Se debaten temas de actualidad, política, economía, deporte, cultura, ciencia, naturaleza y medio ambiente. En 2023 el programa se trasladó de la Rai a NOVE y lo hizo refrescando su aspecto. Flopicco Studio se encargó de esa actualización y del concepto y keyarts que anunciaban el gran cambio y daban la bienvenida al canal. 


E L   E N F O Q U E   F L O P I C C O 
La idea era refrescar la imagen del programa e impregnarla del espíritu y la personalidad de NOVE, su nuevo hogar, sin dejar de ser reconocible. Para ello alineamos el logotipo y lo modernizamos un poco pensando en sus aplicaciones digitales, añadimos un toque de color inspirado en la icónica pecera del programa que también sirvió de leitmotiv para la campaña de lanzamiento. En la dirección de fotografía para los talentos se destaca la gran química de los hosts, una de las claves del duradero éxito de este show​​​​​​​
​​​​​​​

CLIENT​​​​​​​

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Emiliano Agnetti, 
Alejandro Guatelli, Pablo Camino and Martín Polechi


🖤

#GoWithTheFlopicco​​​​​​​

You may also like

+SBT SERIES BRAND SYSTEM
Branding
CINECANAL STAR WARS
Exciting brand domination exercise to celebrate the premiere of The Rise of Skywalker in Cinecanal.
Motion Graphics, Branding, Visual Effects
Rai Sport Rebranding 2024
Brand system of Rai Sport 2024.
Branding, Motion Graphics, Art Direction
RAI CHANNELS 3D TRANSITION
We created for Rai Channels a colourful 3D system that looked playful but elegant, and that is easily customizable for each channel.
Branding, Motion Graphics, 3D Motion
72 ANIMALI PERICOLOSI
Branding, Motion Graphics, Advertising
TRAVIS AND JASON KELCE X BURGER KING
Our commission was simple but very fun, as the Kelce brothers are known not only for being two of the best NFL players but also massive Burger King fans, the company decided to design some cool perks for them.
Graphic Design, Illustration, Packaging
Nat Geo Wild Rebranding
With this lovely grpahic package made for Nat Geo Wild we have just won a Silver Award for General Brand Design Package at Promax Europe. 
Branding, Motion Graphics, Art Direction
Nat Geo's Planet Possible
A space designed to inform, inspire and empower all of us to live more lightly and responsibly on the planet. 
Graphic Design, Branding, Motion Graphics
MEDIASET UPFRONT 2025
Italian media giant Mediaset presented its vision of the future to its employees, partners and stakeholders. We were tasked with giving it a visual, sensory identity in all possible formats.
Branding, Motion Graphics, Set Design
+SBT POP BRAND SYSTEM
+SBT POP is channel that is an ode to a "pop lifestyle", a casual approach to the simple pleasures we enjoy in our everyday lives: Eating, listening music and having fun watching our favourite shows with our besties.
Graphic Design, Illustration, Branding
Back to Top