B R A Z I L  ·  F L O P I C C O  S T U D I O  +  S B T  ·  2 0 2 4 



+SBT Crianças
BRAND SYSTEM



T H E  C L I E N T  
SBT, Sistema Brasileiro de Televisão (SBT, in Portuguese: Sistema Brasileiro de Televisão) is a Brazilian television network founded in 1981. It currently consists of ten thematic channels and is one of the three most watched channels in Brazil.

T H E   C H A L L E N G E 
In 2024, SBT decided to innovate further by adding a free streaming platform to its TV offering: Mais SBT (+SBT). Our challenge was to develop a branding system for these 10 fast channels that was structurally harmonious to give a unique overall sense to the ten channels as a whole, but with a look & feel that reflected the identity of each channel.

T H E   F L O P I C C O   S T U D I O   A P P R O A C H 
Starting with the current SBT logo, we created a system made up of three basic elements: a replicable modular base, a series of exclusive icons for each channel, and a single typeface family with enough variables to capture the spirit of each channel's theme. This is the image that corresponds to Crianças, which is +SBT's feed dedicated to younger children and to families in general. It's a channel with a bright primary color palette. It's playful, bouncy and fun to match and support the carefully curated programming. 


E L  C L I E N T E
SBT, Sistema Brasileiro de Televisão (en portugués: Sistema Brasileño de Televisión) es una cadena de televisión brasileña fundada en 1981. Actualmente consta de diez canales temáticos y es una de las tres cadenas más vistas de Brasil.

E L  R E T O
En 2024, SBT decidió innovar aún más añadiendo una plataforma de streaming gratuita a su oferta televisiva: Mais SBT (+SBT). Nuestro reto era desarrollar un sistema de marca para estos 10 canales rápidos que fuera estructuralmente armonioso para dar un sentido global único a los diez canales en su conjunto, pero con un look & feel que reflejara la identidad de cada canal.

E L  E N F O Q U E  D E  F L O P I C C O  S T U D I O
Partiendo del logotipo actual de SBT, creamos un sistema compuesto por tres elementos básicos: una base modular replicable, una serie de iconos exclusivos para cada canal y una única familia tipográfica con suficientes variables para captar el espíritu del tema de cada canal. Esta es la imagen que corresponde a Crianças, el feed de +SBT dedicado a los más pequeños y a las familias en general. Es un canal con una paleta de colores primarios brillantes. Es juguetona, alegre y divertida para combinar y apoyar la cuidada programación.
​​​​​​​

​​​​​​
CLIENT
Sistema Brasileiro de Televisão (SBT)

CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Alejandro Guatelli, 
Emiliano Agnetti, Martín Polech and Pablo Camino.

With the collaboration of
Tercer Espacio

Audio Production, Editing & Equalization
Ignacio Tomé


🖤

You may also like

BURGER KING'S ROYAL PERKS
Royal Perks is Burger King's loyalty program, it aims to reward BK’s customers with perks ranging from rewards, early access to offers and cool merch. Flopicco Design Studio was tasked with developing an apparel collection, unisex, fun and easy to produce.
Art Direction, Branding, Graphic Design
TIM LIVE VIDEO
Motion graphics video created for a live event produced by TIM, leader communications company in Italy. In this project we showcased our work in large non-conventional spaces and make it become an experience.
Graphic Design, Advertising, Branding
DMAX SOCIAL DIGITAL PACKAGING
Graphic Design, Branding, Art Direction
SKY 20 ANNI
Flopicco Design Studio was in charge of giving a happy and festive identity to the 20 years anniversary of Sky Italia.
Graphic Design, Branding, Art Direction
CINECANAL BRAND SYSTEM
Illustration, Branding, Motion Graphics
DISNEY CHANNEL LATIN AMERICA REBRAND
Graphic Design, Branding, Motion Graphics
NAT GEO EARTH DAY 2020
On Air & Off Air Branding for Nat Geo's Earth Day 2020, a historic celebration of the 50th anniversary of Earth Day.
Branding, Motion Graphics, Film
DMAX I DEMONI DELLO SPORT
For Demoni dello Sport, Flopicco Studio created an identity that blends tabloid aesthetics with noir influences, highlighting the duality of fame and failure. To amplify the emotional weight of the series, a dramatic red was introduced into the black and white palette, creating a visual tension that reflects the complex reality of these fallen icons.
Graphic Design, Motion Graphics
+SBT TVZYN STREAMING
TVZYN is SBT’s channel turning four in 2024—with over 3 billion views, 6 million YouTube subscribers, and a massive presence across TikTok and Instagram. Our challenge was to evolve the brand’s image while staying true to its eclectic spirit and wildly engaged audience.
Graphic Design, Branding
Eurovision 2022: The Sound of Beauty
"One of the most highly anticipated aspects of any Eurovision Song Contest is the visual identity and how that ties in with the Host City and the show they want to deliver"
Branding, Art Direction, Motion Graphics
Back to Top