U N I T E D  S T A T E S  ·  F L O P I C C O  S T U D I O  +  B U R G E R  K I N G   ·  2 0 2 3 



'TIS THE CHEESON
LICENSING & MERCH 



The Client
Burger King (for those in the back) is an American-based multinational chain of hamburger fast food restaurant Royal Perks is Burger King's loyalty program, it aims to reward BK's customers with perks ranging from in-store rewards to early access to offers and cool merch.

The Challenge
Flopicco Design Studio was commissioned to develop a holiday-themed Royal Perks merchandising collection. As with previous collections, the items had to be fun, unisex and easy to produce. This time we were asked to expand the product range to include the extremely cool Plufl.

The Flopicco Studio Approach
Flopicco Design Studio designed the traditional ugly sweaters and experimented with alternative items. The Burger King logo and crown were transformed into cross stitch or fun patterns perfect for use throughout the merchandise line. We stayed consistent in their institutional color palette, as it was important for the brand to remain recognizable. The campaign lasted throughout the holiday season and, in the end, the gifts were successfully sold out. 
​​​​​​​



El cliente
Burger King es una cadena multinacional estadounidense de restaurantes de comida rápida a base de hamburguesas. Royal Perks es el programa de fidelización de Burger King, cuyo objetivo es recompensar a los clientes de BK con ventajas que van desde premios en la tienda hasta acceso anticipado a ofertas y merchandising.


El reto
Flopicco Design Studio recibió el encargo de desarrollar una colección de merchandising de Royal Perks con temática navideña. Como en colecciones anteriores, los artículos debían ser divertidos, unisex y fáciles de producir. En esta ocasión se nos pidió que ampliáramos la gama de productos para incluir el genial Plufl.


El enfoque de Flopicco Studio
Flopicco Design Studio diseñó los tradicionales 'ugly sweaters' creando una trama de punto cruzado, y también experimentó con artículos alternativos. El logotipo y la corona de Burger King se transformaron en divertidos estampados perfectos para su uso en toda la línea de productos. Mantuvimos la coherencia con la paleta de colores institucional, ya que era importante que la marca siguiera siendo reconocible. La campaña duró toda la temporada navideña y, al final, exitosamente, los 'perks' se agotaron. 



CREDITS

CLIENT
Burger King


CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio

Inhouse Team
Pablo Camino, Martín Polech y Emiliano Agnetti.

With the collaboration of
Martín Tibabuzo.


🤎



Legal Disclaimer: All the photos belong to the Burger King Corporation unless specified otherwise.​​​​​​​​​​​​​​

You may also like

TRAVIS AND JASON KELCE X BURGER KING
Our commission was simple but very fun, as the Kelce brothers are known not only for being two of the best NFL players but also massive Burger King fans, the company decided to design some cool perks for them.
Graphic Design, Illustration, Packaging
DISNEY CHANNEL EMEA BACK TO SCHOOL
A revamp of the iconic identity elements of the Disney Channel image, with a school theme and a new palette of neon pastels.
Graphic Design, Motion Graphics, Logo Design
RAI Rebranding
Art Direction, Graphic Design, Motion Graphics
FESTIVAL DI SANREMO 2024
Event branding for Sanremo 2024, the most important music festival of Italy.
Graphic Design, Branding, Art Direction
Cine34 BRAND SYSTEM
Simple yet baroque, divine and mundane, essentially Italian, that's Cine34. Our studio was in charge of creating from scratch its brand system.
Graphic Design, Motion Graphics, Art Direction
+SBT CRIANÇAS BRAND SYSTEM
Graphic Design, Logo Design, Advertising
+SBT HUMOR STREAMING
For +SBT Humor, we decided to take an iconographic approach to the digital language we use every day: emoticons, reactions, faces that express surprise or approval, short phrases that symbolise laughter. Humour is definitely a universal language, and emoji are its most effective shortcut.
Branding
CASA PIANO PICCOLO + CASA METRONIA BRANDING
In 2024, Casa Piano Piccolo expanded its offer in two ways: First, in addition to the delicious handcrafted extra virgin olive oil already known in the region, it began to offer delicious honey from the Gargano, also handcrafted. And second, the opening of a second location in Rome: Casa Metronia. The challenge for Flopicco Studio was to extend the flexible branding system we created for Casa Piano Piccolo, respecting its compositional essence based on the combination of simplicity, patience and attention to detail.
Graphic Design, Illustration, Branding
SKY 20 ANNI
Flopicco Design Studio was in charge of giving a happy and festive identity to the 20 years anniversary of Sky Italia.
Graphic Design, Branding, Art Direction
FESTIVAL DI SANREMO 2023
Lodo design, key arts and logo animation for Sanremo 2023, the most important music festival of Italy.
Graphic Design, Branding, Art Direction
Back to Top